{"id":4194,"date":"2009-02-01T00:00:00","date_gmt":"2009-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/02\/01\/pmn82-article02bak\/"},"modified":"2019-02-18T18:41:47","modified_gmt":"2019-02-18T18:41:47","slug":"pmn82-article02bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn82-article02bak\/","title":{"rendered":"Building the Optimal Service Model: Creating the Right Physician Experiences to Drive Business"},"content":{"rendered":"<p>  <b>Building the Optimal Service Model<\/b><\/p>\n<p>Creating the Right Physician Experiences to Drive Business <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"TNS\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/TNS-logo.jpg\" align=\"right\" border=\"0\" height=\"77\" width=\"85\"\/>The vast majority of pharmaceutical companies across the US and Europesay they are moving to new customer-centric service models, which focusmore on building relationships with physicians than do traditionaldetailing models. But are doctors experiencing any real change? Whatdoes that transition mean for companies, reps and physicians? Whatshould you do differently to ensure the new models succeed? And what dodoctors really want from you?<\/p>\n<p>Those were some of the topics andquestions addressed by TNS Healthcare in a recent webinar. This articlepresents a summary of this webinar and personal conversations withpresenters conducted beforehand. Included are NEW research resultsabout how US and European physicians rate pharmaceutical companiesagainst a number of customer value points that are important inachieving success with the new sales model..<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Evolution of the Sales Model<\/li>\n<li>The New Sales Model<\/li>\n<li>New Measures of Success<\/li>\n<li>Key Findings of the 2009 TRI*M\u2122 Study<\/li>\n<li>Hygiene, Drivers, Hidden Drivers<\/li>\n<li>A Decline in Rep Scores Across the Board<\/li>\n<li>What Do Physicians Value?<\/li>\n<li>Awareness and Use of Non-Rep Channels<\/li>\n<li>Service Model &#8220;Report Card&#8221;<\/li>\n<li>Customer Word-of-Mouth &amp; Market Resistance<\/li>\n<li>Key Survey Learnings and Implications<\/li>\n<\/ul>\n<p>                                                  <b>Order and pay for this reprint now using your credit card&#8230;<\/b><\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying: <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN82-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a>]]><\/p>\n<p>  PMN82-02<br \/> Issue: Vol. 8, No. 2: February 2009<br \/> Word Count: 5556 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article presents a summary of a recent TNS Healthcare webinar and personal conversations with presenters conducted beforehand. Included are NEW research results about how US and European physicians rate pharmaceutical companies against a number of customer value points that are important in achieving success with the new sales model.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building the Optimal Service Model: Creating the Right Physician Experiences to Drive Business - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn82-article02bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Optimal Service Model: Creating the Right Physician Experiences to Drive Business - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article presents a summary of a recent TNS Healthcare webinar and personal conversations with presenters conducted beforehand. 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