{"id":4189,"date":"2009-11-01T00:00:00","date_gmt":"2009-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/11\/01\/pmn810-article02\/"},"modified":"2019-02-18T18:41:45","modified_gmt":"2019-02-18T18:41:45","slug":"pmn810-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn810-article02\/","title":{"rendered":"Search Advertising Options for Pharma: What to Do While Waiting for Those Guidelines"},"content":{"rendered":"<p>Search Advertising Options for Pharma                What to Do While Waiting for Those Guidelines<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Sherlock Searching\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SherlockSearch_150x191.jpg\" align=\"right\" width=\"150\" border=\"0\" height=\"191\"\/>At the November 12-13, 2009, FDA public hearing on social media and the Internet, Google presented some new search ad formats for the pharmaceutical industry. According to Julie Batten, eMarketing Manager at Klick Pharma, a full-service digital marketing agency that specializes in the healthcare and pharmaceutical sector, Google previewed its ideas to a small group of agency and advertiser partners, including Klick, several months prior to that.<\/p>\n<p>In this article, Batten discusses pharma&#8217;s options for search marketing in this period between the FDA public hearing and when the much anticipated draft and final guidance on the issue is published.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>FDA Seeks Data &amp; Ideas<\/li>\n<li>PhRMA&#8217;s Proposed FDA-Approved Symbol<\/li>\n<li>Google&#8217;s Proposed Formats<\/li>\n<li>YAZ Tests New Format<\/li>\n<li>SEO and Organic Search Results<\/li>\n<li>Is Organic Search Next on FDA&#8217;s Chopping Block?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn810-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN810-02<br \/> Issue: Vol. 8, No. 10: Nov\/Dec 2009<br \/> Word Count: 3045 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this article, Julie Batten, eMarketing Manager at Klick Pharma discusses pharma&#8217;s options for search marketing in this period between the FDA public hearing and when the much anticipated draft and final guidance on the issue is published.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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