{"id":4183,"date":"2009-09-01T00:00:00","date_gmt":"2009-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/09\/01\/pmnissuesep09archive\/"},"modified":"2019-02-18T18:41:44","modified_gmt":"2019-02-18T18:41:44","slug":"pmnissuesep09archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuesep09archive\/","title":{"rendered":"Pharma Marketing News Vol. 8, #8"},"content":{"rendered":"<p><b>Vol. 8, Issue No. 8: SEPTEMBER 2009 &#8211; EXECUTIVE SUMMARY<\/b>Let&#8217;s Respond to FDA&#8217;s Questions Regarding Its Regulation of Social Media                Upfront Commentary<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Flying Pigs\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/pigsfly_150x157.jpg\" align=\"right\" border=\"1\" height=\"157\" width=\"150\" hspace=\"8\"\/>Whatta ya know! Pigs can fly!<\/p>\n<p>On Monday, September 21, 2009, the FDA published a notice in the Federal Register calling for a public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools.<\/p>\n<p>I issued a petition calling upon the FDA to convene such a hearing back in April, 2009. At last my dream has come true!<\/p>\n<p>The FDA is requesting the public to submit comments to a series of specific questions, which are included in a new survey created by Pharma Marketing Network\/News. Let&#8217;s use this survey to help educate the FDA on the issues.<\/p>\n<p><b>Read this entire OpEd piece by John Mack here:<br \/><a track=\"on\" shape=\"rect\" href=\"http:\/\/www.news.pharma-mkting.com\/PMNews_88_UpFront.pdf\" linktype=\"link\">www.news.pharma-mkting.com\/PMNews_88_UpFront.pdf<\/a><\/b>     What If There Were No Rules in Pharma Marketing?                Be Sure Not to Cut Off the Ends of Your Ham<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Ham\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Ham_155x155.jpg\" align=\"right\" border=\"1\" height=\"155\" width=\"155\"\/>&#8220;Sometimes the biggest inhibitor of the innovation process is ourselves,&#8221; says author and blogger Jonathan Richman. Sometimes it&#8217;s external forces (regulations, guidelines, naysayers). Still other times it&#8217;s our interpretation of the external forces. This last one is perhaps the most menacing.<\/p>\n<p>External forces include pesky things called laws that always seem to make it all a bit more complicated for pharmaceutical marketers. Like laws, rules and regulations, such as those from the FDA, often dictate what we can and can&#8217;t do. Most of us know the rules and are forced to live under them.<\/p>\n<p>What If There Were No Rules in Pharma Marketing? There&#8217;s no FDA, no DDMAC, no FTC. Your company guidelines and rules don&#8217;t exist and your regulatory and legal teams have been disbanded. It&#8217;s a free-for-all and there are no rules. The question is: what would you do?<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Ghost Rules<\/li>\n<li>Poll Results<\/li>\n<li>The Market Rules<\/li>\n<li>Channels versus Communities<\/li>\n<li>Rules or No Rules, Off-Label Comments Won&#8217;t Fly<\/li>\n<li>User-Generated Content<\/li>\n<li>Ratings &amp; Reviews<\/li>\n<li>Do Your Patients Want Communities?<\/li>\n<li>Enhanced Product Claims<\/li>\n<li>Moderation Makes Sense<\/li>\n<li>Marketing With Meaning<\/li>\n<li>The FDA Isn&#8217;t the Problem<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn88-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>Pharma-Sponsored Medical Ghostwriting                What the Ghosts Have to Say About It<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Ghost Writer\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/GhostWriter_168x122-dy.jpg\" align=\"right\" border=\"0\" height=\"122\" width=\"168\"\/>The New York Times, Wall Street Journal, and the Journal of the American Medical Association, all recently have come out with stories and studies suggesting that pharma-sponsored medical ghostwriting is rampant. &#8220;These seemingly objective articles,&#8221; says the WSJ, &#8220;which doctors around the world use to guide their care of patients, are often part of a marketing campaign by companies to promote a product or play up the condition it treats.&#8221;<\/p>\n<p>Pharma Marketing News surveyed readers to determine if medical journal articles sponsored and ghostwritten by drug companies are a legitimate part of marketing to physicians and to get opinions on various other issues raised in the press about ghostwriting.<\/p>\n<p>One of the first things learned was that it is not easy to even define what is meant by &#8220;ghostwriting!&#8221;<\/p>\n<p>This article presents results from the survey. Nearly 40% of the respondents were medical writers (including &#8220;ghosts&#8221;) who made clear their opinions regarding the issue.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>How Rampant is Pharma-Sponsored Ghostwriting?<\/li>\n<li>Pharma&#8217;s New Marketing Partner: Medical Journals<\/li>\n<li>Defining Ghostwriting<\/li>\n<li>Survey Results<\/li>\n<li>Do Physicians Care?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn88-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>     Pharmaguy&#8217;s Twitter Followers                What Do They Want and How Is It Relevant to You?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Followers of @pharmaguy\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/MyTwitterFollowers_150x150.jpg\" align=\"right\" border=\"0\" height=\"155\" width=\"150\"\/>No matter what people say, your Twitter strategy must include building a large and qualified Twitter following. The last part &#8211; qualified &#8211; should be the most important part of your Twitter follower strategy. You want followers who are the right fit for your messages.<\/p>\n<p>Pharmaguy (aka John Mack) now has over 3,500 followers and these followers are probably the same followers you&#8217;d like to have if and when you get involved in Twitter. But hurry! Breaking in as a power user may be difficult. Research shows a virtuous cycle may exist, making popular users ever more popular.<\/p>\n<p>This article summarizes the findings of a survey of over 400 of @pharmaguy&#8217;s followers. The results will give you a better idea why people who are interested in the pharmaceutical industry use Twitter and what they expect to get out of it.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Twitter is Important to Pharma<\/li>\n<li>Does your company permit social media monitoring?<\/li>\n<li>Who is Your Audience and What Do They Want?<\/li>\n<li>What You Can Learn from My Survey Results<\/li>\n<li>My Followers are Pharma Professionals<\/li>\n<li>Why Do My Followers Use Twitter?<\/li>\n<li>Why Do People Follow Me of Twitter?<\/li>\n<li>Other Reasons for Using Twitter<\/li>\n<li>How Useful are My Tweets?<\/li>\n<li>What&#8217;s In It For You?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn88-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the September 2009 issue of Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 8, #8 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuesep09archive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 8, #8 - 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