{"id":4179,"date":"2009-11-01T00:00:00","date_gmt":"2009-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2009\/11\/01\/pmnissuenovdec09archive\/"},"modified":"2019-02-18T18:41:43","modified_gmt":"2019-02-18T18:41:43","slug":"pmnissuenovdec09archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuenovdec09archive\/","title":{"rendered":"Pharma Marketing News Vol. 8, #10: Nov\/Dec 2009"},"content":{"rendered":"<p><b>Vol. 8, Issue No. 10: NOVEMBER\/DECEMBER 2009 &#8211; EXECUTIVE SUMMARY<\/b>What&#8217;s Next from FDA?                Upfront Commentary<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Windy Road Sign\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/WindyRoadSign_150x152-dy.jpg\" align=\"right\" width=\"140\" border=\"0\" height=\"140\" hspace=\"8\"\/>Now that the FDA public hearing about regulating drug and medical device promotion on the Internet has come and gone, everyone who has a stake in the issues discussed at that hearing is wondering what the next steps are. Practically everyone believes the FDA will issue some form of guidance for the industry. Here&#8217;s a list of important questions for FDA from our readers. <\/p>\n<p><b>Read this entire OpEd piece by John Mack here:<br \/><a track=\"on\" shape=\"rect\" href=\"http:\/\/www.news.pharma-mkting.com\/PMNews_810_UpFront.pdf\" linktype=\"link\">www.news.pharma-mkting.com\/PMNews_810_UpFront.pdf<\/a><\/b>     Consequences of Direct-to-Consumer Advertising                Links to Higher Prices and Less Competition<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"DTC Drug Cost Link\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DTC_DrugCostLink_250x99-y.jpg\" align=\"right\" width=\"250\" border=\"0\" height=\"99\"\/>This articlefocuses on a new study that suggests drug price increases areengineered to cover the costs of Direct-to-Consumer Advertising (DTCA).Drug price trend data from AARP, AHRQ, and prescription drug consumerprice index (CPI) are presented.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>AARP Rx Watchdog Report Data<\/li>\n<li>Flaws in the AARP Report<\/li>\n<li>Engineered Drug Price Increase<\/li>\n<li>DTC Ad Spend Chart<\/li>\n<li>Industry Says No Direct Link to DTC<\/li>\n<li>Plavix and Medicaid<\/li>\n<li>Smoking Gun Charts<\/li>\n<li>Pharmacos Spend More on DTCA When There is No Competition<\/li>\n<li>Plausible or Dubious?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn810-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>Search Advertising Options for Pharma                What to Do While Waiting for Those Guidelines<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Sherlock Searching\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SherlockSearch_150x191.jpg\" align=\"right\" width=\"150\" border=\"0\" height=\"191\"\/>At the November 12-13, 2009, FDA public hearing on social media and the Internet, Google presented some new search ad formats for the pharmaceutical industry. According to Julie Batten, eMarketing Manager at Klick Pharma, a full-service digital marketing agency that specializes in the healthcare and pharmaceutical sector, Google previewed its ideas to a small group of agency and advertiser partners, including Klick, several months prior to that.<\/p>\n<p>In this article, Batten discusses pharma&#8217;s options for search marketing in this period between the FDA public hearing and when the much anticipated draft and final guidance on the issue is published.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>FDA Seeks Data &amp; Ideas<\/li>\n<li>PhRMA&#8217;s Proposed FDA-Approved Symbol<\/li>\n<li>Google&#8217;s Proposed Formats<\/li>\n<li>YAZ Tests New Format<\/li>\n<li>SEO and Organic Search Results<\/li>\n<li>Is Organic Search Next on FDA&#8217;s Chopping Block?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn810-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>     A Few Things I Learned at FDA&#8217;s Social Media Hearing                What&#8217;s Next is What Counts<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"fdaSM Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/FDAsmLogo_150x148.jpg\" align=\"right\" width=\"150\" border=\"0\" height=\"148\" hspace=\"5\"\/>Unless you have been living under a rock &#8212; and not reading thisnewsletter &#8212; you probably know that the FDA convened a public hearingon November 12 and 13, 2009, to hear comments from 60 or so speakersabout FDA regulation of social media and the Internet.<\/p>\n<p>You can access a boatload of presentations, summary articles, podcasts,tweets, and practically everything you will ever want to know relatingto this hearing at www.fdasm.com, a Website set up by Ignite Health.Currently, there are more than 160 articles related to the publichearing now available here: <a href=\"http:\/\/www.fdasm.com\">www.fdasm.com<\/a><\/p>\n<p>This article presents key takeaways from the FDA hearing, a synopsis of the presentations made by John Mack, Publisher, Pharma Marketing News,at the hearing, a review of Ignite Health&#8217;s study regardingeffectiveness of sponsored links, and the next steps in the process.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Some Key Takeaways<\/li>\n<li>PMN Survey Results Presented<\/li>\n<li>How People Find Brand.com Websites<\/li>\n<li>What&#8217;s Next?<\/li>\n<li>One Small Step for FDA, One Giant Leap for Pharma<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn810-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>     Pharma&#8217;s Image Conundrum                Building Brand Loyalty and Consumer Confidence<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Gardasil Charm Offensive\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/GradasilCharm_150x150.jpg\" align=\"right\" width=\"150\" border=\"0\" height=\"150\" hspace=\"5\"\/>In this guestarticle, Carla Stratfold, CEO at OnRequest Images, presents several keylearnings and best practices that pharmas can follow when buildingbrand and consumer loyalty.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>DTC Ads Hurt Pharma&#8217;s Image<\/li>\n<li>DTC Ads Also Build Trust<\/li>\n<li>Brand Loyalty Best Practices<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn810-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the NOV\/DEC 2009 issue of Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 8, #10: Nov\/Dec 2009 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuenovdec09archive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 8, #10: Nov\/Dec 2009 - 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