Subscribe Now<\/a><\/b> and get the current and future issues delivered FREE by e-mail every month!<\/p>\n Also get DISCOUNTS ON SPECIAL SUPPLEMENTS!<\/b><\/p>\n Sincerely.<\/p>\n John Mack, Publisher & Editor CONTENTS<\/b><\/p>\n Now is a goodtime to look into our crystal balls and predict the future of thepharmaceutical industry. Please take a few minutes to tell how likely variousfuture scenarios will be for the drug industry in the years 2010-2019. Thinklong range and globally and feel free to include your comments. How likely arethe following predictions?<\/p>\n GIVE US YOUR PREDICTIONS HERE: http:\/\/bit.ly\/73pHeN<\/a><\/p>\n You will be able to see a summary of up-to-date de-identified results upon completion of the survey.PLUS get FREE reprints and other discounts!<\/p>\n Your comments areconfidential (anonymous) unless you specifically provide your contactinformation at the end of the survey and allow us to attribute commentsto you personally.<\/p>\n Article Summaries<\/b><\/p>\n Up Front This article is AVAILABLE NOW here: Consequences of Direct-to-Consumer Advertising<\/strong>Links to Higher Prices and Less Competition<\/p>\n Topic headings include:<\/p>\n Subscribe Now<\/a><\/b> and download this article FREE (offer ends January 13, 2010). Or pay-per-reprint without subscribing below: Order and pay for this reprint now using your credit card…<\/b><\/p>\n ONLY $6.95<\/b> Search Advertising Options for Pharma<\/strong>What to Do While Waiting for Those Guidelines<\/p>\n In this article, Batten discusses pharma’s options for search marketing in this period between the FDA public hearing and when the much anticipated draft and final guidance on the issue is published.<\/p>\n Topic headings include:<\/p>\n Subscribe Now<\/a><\/b> and download this article FREE (offer ends January 13, 2010). Or pay-per-reprint without subscribing below:<\/p>\n Order and pay for this reprint now using your credit card…<\/b><\/p>\n ONLY $4.95<\/b> A Few Things I Learned at FDA’s Social Media Hearing<\/strong>What’s Next is What Counts<\/p>\n You can access a boatload of presentations, summary articles, podcasts,tweets, and practically everything you will ever want to know relatingto this hearing at www.fdasm.com, a Website set up by Ignite Health.Currently, there are more than 160 articles related to the publichearing now available online: http:\/\/tr.im\/FnQL<\/a><\/p>\n This article presents key takeaways from the FDA hearing, a synopsis of the presentations made by John Mack, Publisher, Pharma Marketing News,at the hearing, a review of Ignite Health’s study regardingeffectiveness of sponsored links, and the next steps in the process.<\/p>\n Topic headings include:<\/p>\n Subscribe Now<\/a><\/b> and download this article FREE (offer ends January 13, 2010). Or pay-per-reprint without subscribing below:<\/p>\n Order and pay for this reprint now using your credit card…<\/b><\/p>\n ONLY $4.95<\/b> Pharma’s Image Conundrum<\/strong>Building Brand Loyalty and Consumer Confidence<\/p>\n Topic headings include:<\/p>\n Subscribe Now<\/a><\/b> and download this article FREE (offer ends January 13, 2010). Or pay-per-reprint without subscribing below:<\/p>\n Order and pay for this reprint now using your credit card…<\/b><\/p>\n ONLY $9.95<\/b>
\nPharma Marketing News
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\nPredicting the Future of the Drug Industry: 2010 and Beyond!<\/a><\/p>\n\n
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\n<\/b> What’s Next from FDA?<\/p>\n![\"Windy](\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/WindyRoadSign_150x152.jpg\")
Now that the FDA public hearing about regulating drug and medical device promotion on the Internet has come and gone, everyone who has a stake in the issues discussed at that hearing is wondering what the next steps are. Practically everyone believes the FDA will issue some form of guidance for the industry. Here’s a list of important questions for FDA from our readers. Read on…<\/p>\n
\nwww.news.pharma-mkting.com\/PMNews_810_UpFront.pdf<\/a><\/p>\n![\"DTC](\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DTC_DrugCostLink_250x99.jpg\")
This articlefocuses on a new study that suggests drug price increases areengineered to cover the costs of Direct-to-Consumer Advertising (DTCA).Drug price trend data from AARP, AHRQ, and prescription drug consumerprice index (CPI) are presented.<\/p>\n\n
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At the November 12-13, 2009, FDA public hearing on social media and the Internet, Google presented some new search ad formats for the pharmaceutical industry. According to Julie Batten, eMarketing Manager at Klick Pharma, a full-service digital marketing agency that specializes in the healthcare and pharmaceutical sector, Google previewed its ideas to a small group of agency and advertiser partners, including Klick, several months prior to that.<\/p>\n\n
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Unless you have been living under a rock — and not reading thisnewsletter — you probably know that the FDA convened a public hearingon November 12 and 13, 2009, to hear comments from 60 or so speakersabout FDA regulation of social media and the Internet.<\/p>\n\n
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In this guestarticle, Carla Stratfold, CEO at OnRequest Images, presents several keylearnings and best practices that pharmas can follow when buildingbrand and consumer loyalty.<\/p>\n\n
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