{"id":4087,"date":"2008-11-01T00:00:00","date_gmt":"2008-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/11\/01\/pmn79-article02\/"},"modified":"2019-02-18T18:32:15","modified_gmt":"2019-02-18T18:32:15","slug":"pmn79-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn79-article02\/","title":{"rendered":"Optimizing Market Access &#8211; A Guide to Effective Pricing, Reimbursement and Messaging Strategies"},"content":{"rendered":"<p>Optimizing Market Access        A Guide to Effective Pricing, Reimbursement and Messaging Strategies<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"TNS Healthcare\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/TNS-logo.jpg\" align=\"right\" border=\"0\" height=\"77\" width=\"85\"\/>In today&#8217;s competitive market, pricing and reimbursement strategies arekey to maximizing brand success and ROI. Because every country&#8217;shealthcare system is different-and every product situation isunique-every brand requires a specific access plan, tailored to eachmarket. And you must support each plan with effective messaging thatensures strong product acceptance and uptake.<\/p>\n<p>Experts from TNSHealthcare spoke on this issue in a recent webinar and during anexclusive interview with Pharma Marketing News.<\/p>\n<p>Jonathan Kay,Global Practice Area Leader, Brand and Access Management, TNSHealthcare, set the stage by reviewing global market access issues andidentifying challenges and opportunities in coverage and payment.<\/p>\n<p>LarryOlson, Vice President and Practice Leader, Payer Markets, TNSHealthcare, looked in greater depth at communication strategies tomaximize access, including how to develop compelling messages to buildand sustain brand value.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Cost-Containment Tools<\/li>\n<li>How it works in the US<\/li>\n<li>How it Works in the UK<\/li>\n<li>How it Works in Japan<\/li>\n<li>Cost Sharing vs. Risk Sharing<\/li>\n<li>Strategic Considerations<\/li>\n<li>Payer Messaging<\/li>\n<li>Required Market Intelligence\u00a0<\/li>\n<li>TNS Healthcare&#8217;s 5-Step Research Process<\/li>\n<li>Best Practices<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn79-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN79-02<br \/> Issue: Vol. 7, No. 9: November 2008<br \/> Word Count: 2609 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNglobalReprints.htm\">Global Pharma Marketing Practices<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive market, pricing and reimbursement strategies are key to maximizing brand success and ROI. Because every country&#8217;s<br \/>\nhealthcare system is different-and every product situation is unique-every brand requires a specific access plan, tailored to each market. And you must support each plan with effective messaging that ensures strong product acceptance and uptake. Experts from TNS Healthcare spoke on this issue in a recent webinar and during an exclusive interview with Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Market Access - A Guide to Effective Pricing, Reimbursement and Messaging Strategies - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn79-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Market Access - A Guide to Effective Pricing, Reimbursement and Messaging Strategies - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s competitive market, pricing and reimbursement strategies are key to maximizing brand success and ROI. 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