{"id":4080,"date":"2008-10-01T00:00:00","date_gmt":"2008-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/10\/01\/pmn78-article02\/"},"modified":"2019-02-18T18:32:14","modified_gmt":"2019-02-18T18:32:14","slug":"pmn78-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn78-article02\/","title":{"rendered":"Medical Device Marketing"},"content":{"rendered":"<p>Medical Device Marketing                Worlds Apart from Rx Drug Marketing<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Device\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/MedtronicDevice.jpg\" align=\"right\" border=\"1\" height=\"199\" width=\"189\" hspace=\"8\"\/>Medical device marketing is different than Rx drug marketing, which is something attendees of the recent PharmaMed Marketing &amp; Media Conference hosted by Med Ad News learned. At that conference, Jill Serbousek, VP Business &amp; Marketing Strategy at Medtronic, presented a case study of a marketing campaign for the Prestige Cervical Disc.<\/p>\n<p>This article summarizes that presentation to demonstrate how medical device marketing to consumers and physicians is different than in the Rx drug world. <\/p>\n<p>While some device marketing campaigns take a page from the Rx arena, there are difficulties and roadblocks ahead and these are also summarized in this article.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Device Marketing ROI<\/li>\n<li>Big Pharma Shift<\/li>\n<li>Insert: Drugmakers Urged by UK to Lower Prices<\/li>\n<li>Anti Device DTC Sentiment on the Rise<\/li>\n<li>AAOS Survey of Orthopaedic Surgeons Regarding Device DTC Advertising<\/li>\n<li>Which Agency Regulates What?<\/li>\n<li>Consumers Union Recommendations<\/li>\n<li>Device DTC: Imagine How Far It Will Go!\u00a0<\/li>\n<li>Innovative Online Device Marketing<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn78-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN1019-01<br \/> PMN78-02<br \/> Issue: Vol. 7, No. 8: October 2008<br \/> Word Count: 3486 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Medical device marketing is different than Rx drug marketing, which is something attendees of the recent PharmaMed Marketing &#038; Media Conference hosted by Med Ad News learned. This article summarizes a presentation from that conference and discusses how medical device marketing to consumers and physicians is different than Rx drug marketing. While some device marketing campaigns take a page from the Rx arena, there are difficulties and roadblocks ahead and these are also summarized in this article.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medical Device Marketing - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn78-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medical Device Marketing - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Medical device marketing is different than Rx drug marketing, which is something attendees of the recent PharmaMed Marketing &amp; Media Conference hosted by Med Ad News learned. 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