{"id":4073,"date":"2008-09-01T00:00:00","date_gmt":"2008-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/09\/01\/pmn77-article01-bak\/"},"modified":"2019-02-18T18:32:12","modified_gmt":"2019-02-18T18:32:12","slug":"pmn77-article01-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn77-article01-bak\/","title":{"rendered":"PhRMA&#8217;s New Code on Interactions with Healthcare Professionals"},"content":{"rendered":"<p>  <b>PhRMA&#8217;s New Code on Interactions with Healthcare Professionals<\/b><br \/><i>Survey Results and Discussion of Issues<\/i> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"PhRMA Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PhRMA-Logo.jpg\" width=\"142\" height=\"48\" align=\"right\" border=\"0\"\/>On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals. This new Code, which may have a profound effect on how pharma-ceutical companies interact with physicians, will become effective on January 1, 2009.<\/p>\n<p>To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.<\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>Survey Results<\/li>\n<li>Who Benefits from the New Code?<\/li>\n<li>Massachusetts Health Care Cost and Quality Act<\/li>\n<li>Free Gifts to Physicians<\/li>\n<li>What Sales Reps Have to Say<\/li>\n<li>Compliance is the Elephant in the Room<\/li>\n<li>PhRMA vs. ABPI: How Do the Codes Compare?<\/li>\n<li>Does the Code Address the Real Problem?<\/li>\n<li>Support for Continuing Medical Education<\/li>\n<li>Use of Prescription Data<\/li>\n<li>Formulary Committee Disclosure<\/li>\n<\/ul>\n<p>Commentary by John Mack, author and Editor of Pharma Marketing News<\/p>\n<p>                             <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN77-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p>  PMN77-01<br \/> Issue: Vol. 7, No. 7: September 2008<br \/> Word Count: 7165 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<p><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PhRMA&#039;s New Code on Interactions with Healthcare Professionals - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn77-article01-bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PhRMA&#039;s New Code on Interactions with Healthcare Professionals - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. 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