{"id":4070,"date":"2008-06-01T00:00:00","date_gmt":"2008-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/06\/01\/pmn76-article04\/"},"modified":"2019-02-18T18:32:12","modified_gmt":"2019-02-18T18:32:12","slug":"pmn76-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn76-article04\/","title":{"rendered":"Value-based Pricing"},"content":{"rendered":"<p>Value-based Pricing        Lessons to Learn from the UK Experience<br \/><img decoding=\"async\" alt=\"TNS Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/balancepvsm.gif\" align=\"right\" border=\"0\"\/>This article summarizes the second half of a presentation by Uday Bose, European marketing director for GlaxoSmithKline Oncology, in which he focuses on reform attempts within European countries and pharma&#8217;s reactions, the benefits and perils of risk-sharing agreements and how pharma might best meet the challenges of the marketplace now and into the future. Also included are updates relating to these issues since the presentation was made.<\/p>\n<p>Topics include:<\/p>\n<ul>\n<li>Price Regulation and Innovation<\/li>\n<li>Risk sharing, pros, cons and possibilities<\/li>\n<li>Payer concerns<\/li>\n<li>Pharma concerns<\/li>\n<li>It&#8217;s not just efficacy anymore<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn76-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN76-04<br \/> Issue: Vol. 7, No. 6: June\/July 2008<br \/> Word Count: 2634 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes the second half of a presentation by Uday Bose, European marketing director for GlaxoSmithKline Oncology, in which he focuses on reform attempts within European countries and pharma&#8217;s reactions, the benefits and perils of risk-sharing agreements and how pharma might best meet the challenges of the marketplace now and into the future.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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