{"id":4068,"date":"2008-06-01T00:00:00","date_gmt":"2008-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/06\/01\/pmn76-article02\/"},"modified":"2019-02-18T18:32:11","modified_gmt":"2019-02-18T18:32:11","slug":"pmn76-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn76-article02\/","title":{"rendered":"Creating the Most Effective Sales Calls"},"content":{"rendered":"<p>Creating the Most Effective Sales Calls                The Impact of Messaging on Prescribing<\/p>\n<p><img decoding=\"async\" alt=\"TNS Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/TNS-logo.jpg\" align=\"right\" border=\"0\" hspace=\"8\"\/>As sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. But how can you develop messages that drive prescribing? How can you be sure your reps are giving the messages you want to convey-and know those messages are working? And how can you protect against competitive messaging and unexpected market events?<\/p>\n<p>This article presents highlights from a Webinar on this topic presented by David Owen, Director, TNS Healthcare, including:<\/p>\n<ul>\n<li>Trend Towards Central Control of Messaging<\/li>\n<li>DetailMedTM: Continuous, Consistent, Measure of Call Effectiveness<\/li>\n<li>Representative Effectiveness Survey<\/li>\n<li>Measuring Impact of Details<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn76-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p> PMN76-02<br \/> Issue: Vol. 7, No. 6: June\/July 2008<br \/> Word Count: 1630 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. But how can you develop messages that drive prescribing? How can you be sure your reps are giving the messages you want to convey-and know those messages are working? And how can you protect against competitive messaging and unexpected market events?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating the Most Effective Sales Calls - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn76-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating the Most Effective Sales Calls - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"As sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. 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