{"id":4064,"date":"2008-05-01T00:00:00","date_gmt":"2008-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/05\/01\/pmn75-article02\/"},"modified":"2019-02-18T18:32:11","modified_gmt":"2019-02-18T18:32:11","slug":"pmn75-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn75-article02\/","title":{"rendered":"High Impact Content in Support of Rx Brands"},"content":{"rendered":"<p>High Impact Content in Support of Rx Brands                Case Study: Alli &#8211; the Book!<\/p>\n<p><img decoding=\"async\" alt=\"PLG Health Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/plghealth_logo.gif\" align=\"right\" border=\"1\" hspace=\"8\" vspace=\"5\"\/>You&#8217;ve probably heard of the book &#8220;The alli Diet Plan,&#8221; which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli\u00ae weight-loss product and to support consumer compliance with the medication.<\/p>\n<p>PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media.<\/p>\n<p>This article covers the following topics and issues:<\/p>\n<ul>\n<li>Introducing PLGhealth<\/li>\n<li>Challenges<\/li>\n<li>A Review of the Content<\/li>\n<li>Thought Leaders Are Critical to Success<\/li>\n<li>Compliance Benefit<\/li>\n<li>Marketing Services Included<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn75-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN75-02<br \/> Issue: Vol. 7, No. 5: May 2008<br \/> Word Count: 1598 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcomplianceReprints.htm\">Compliance Marketing &amp; Education<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this article, PLG Health CEO Philip Lief describes how his company developed and marketed &#8216;The alli Diet Plan&#8217; book for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli weight-loss product.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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