{"id":4062,"date":"2008-05-01T00:00:00","date_gmt":"2008-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/05\/01\/pmn75-article01-bak\/"},"modified":"2019-02-18T18:32:11","modified_gmt":"2019-02-18T18:32:11","slug":"pmn75-article01-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn75-article01-bak\/","title":{"rendered":"Moving the Needle on Adherence"},"content":{"rendered":"<p>  <b>Moving the Needle on Adherence<\/b><br \/><i>Highlights from the 7th Annual Forum on Patient Compliance, Adherence and Persistency<\/i> <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/NeedleChart.jpg\" align=\"right\" border=\"0\"\/> When patients fail to take their medicine as prescribed, the financial impact on the pharmaceutical industry is substantial. Even more distressing is the damage that is done to a patient&#8217;s health and well being. <\/p>\n<p>Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency held in Philadelphia.<\/p>\n<p>This article presents highlights from this forum and discusses several issues, including:<\/p>\n<ul>\n<li>What does Adherence Mean?<\/li>\n<li>You Can&#8217;t Control What You Don&#8217;t Measure<\/li>\n<li>Return on Investment<\/li>\n<li>Who influences Adherence?<\/li>\n<li>Do We Really Know What It Costs?<\/li>\n<li>Pharmacist Perspective<\/li>\n<li>Business Case: Vaccine\/Text Messaging<\/li>\n<li>Walgreens&#8217; Approach<\/li>\n<li>New Technology<\/li>\n<li>Invasive Compliance: A Bitter Pill to Swallow<\/li>\n<li>Keeping it Legal<\/li>\n<li>Winners of the Third Annual Strategic Patient Adherence (SPA) Awards<\/li>\n<\/ul>\n<p>                              <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN75-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/04\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p> PMN75-01<br \/> Issue: Vol. 7, No. 5: May 2008<br \/> Word Count: 3841 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcomplianceReprints.htm\">Compliance Marketing &amp; Education<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency. This article presents highlights and case studies from this forum.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moving the Needle on Adherence - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn75-article01-bak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving the Needle on Adherence - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency. 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