{"id":4049,"date":"2008-02-01T00:00:00","date_gmt":"2008-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/02\/01\/pmn72-article03\/"},"modified":"2019-02-18T18:32:09","modified_gmt":"2019-02-18T18:32:09","slug":"pmn72-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn72-article03\/","title":{"rendered":"Understanding the Strategic Value of MSLs"},"content":{"rendered":"<p>Understanding the Strategic Value of MSLs                Strategically Envisioned, Yet Tactically Measured<br \/>This article by contributing author Neil Gray, examines why the industry&#8217;s current use of tactical value measures for MSLs might ultimately prove limiting by positioning MSLs inappropriately and inhibiting their broader involvement in organizational and stakeholder problem-solving. <\/p>\n<p> The author examines how tomorrow&#8217;s MSL might be employed by Pharma and discusses the strategic movement of MSLs into the competitive intelligence space, teaching roles, strategic input to and evaluation of portfolio development, and investor relations. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Difficult Times Lie Ahead<\/li>\n<li>Numerous Stakeholder Challenges<\/li>\n<li>What Do KOLs Want?<\/li>\n<li>Moving From Science Discussants to Knowledge Directors<\/li>\n<li>What the Future May Hold<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn72-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p> PMN72-03<br \/> Issue: Vol. 7, No. 2: February 2008<br \/> Word Count: 1386 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNkolReprints.htm\">MSLs and KOL Management<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article examines how tomorrow&#8217;s MSL might be employed by Pharma and discusses the strategic movement of MSLs into the competitive intelligence space, teaching roles, strategic input to and evaluation of portfolio development, and investor relations.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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