{"id":4042,"date":"2008-12-01T00:00:00","date_gmt":"2008-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/12\/01\/pmn710-article02\/"},"modified":"2019-02-18T18:32:07","modified_gmt":"2019-02-18T18:32:07","slug":"pmn710-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article02\/","title":{"rendered":"Patient Assistance Program Rankings"},"content":{"rendered":"<p>Patient Assistance Program Rankings                Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Market Strategies\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PAP-mktStrat.jpg\" align=\"right\" border=\"0\" height=\"150\" width=\"150\" hspace=\"8\"\/>&#8220;While free samples clearly play a valuable role in helping millions offinancially-struggling patients get access to the medicines they needto live healthier lives, patients should know there are other options,&#8221;said Pharmaceutical Research and Manufacturers of America (PhRMA)Senior Vice President Ken Johnson.<\/p>\n<p>Among the &#8220;other options&#8221;patients have to get access to the medicines they need are the over 200Patient Assistance Programs (PAPs) sponsored by pharmaceutical andbiotech companies. Patient assistance programs are offered bypharmaceutical companies to help low-income, under-insured, oruninsured individuals and families afford necessary medications, withreduced-cost or free prescription drugs.<\/p>\n<p>Market Strategies&#8217; 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The survey identified how PAPs influenceoverall corporate image among physicians, what performancemeasures drive a pharmaceutical company&#8217;s PAP image, and whichcompanies are perceived as having the best PAP.<\/p>\n<p>This article reviews this research with comments from Peter Carlin, Senior Vice President of Market Strategies.<\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Help Needed Today<\/li>\n<li>An Important Customer Touch Point<\/li>\n<li>MSImage Oncology Patient Assistance Program <\/li>\n<li>The Oncology Practice Manager Viewpoint<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn710-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN710-02<br \/> Issue: Vol. 7, No. 10: December 2008<br \/> Word Count: 1392 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Market Strategies&#8217; 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The study identified how PAPs influence overall corporate image among physicians, what performance measures drive a pharmaceutical company&#8217;s PAP image, and which companies are perceived as having the best PAPs.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Patient Assistance Program Rankings - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patient Assistance Program Rankings - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Market Strategies&#039; 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The study identified how PAPs influence overall corporate image among physicians, what performance measures drive a pharmaceutical company&#039;s PAP image, and which companies are perceived as having the best PAPs.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article02\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T18:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article02\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article02\/\",\"name\":\"Patient Assistance Program Rankings - 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