{"id":4041,"date":"2008-12-01T00:00:00","date_gmt":"2008-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/12\/01\/pmn710-article01\/"},"modified":"2019-02-18T18:32:06","modified_gmt":"2019-02-18T18:32:06","slug":"pmn710-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article01\/","title":{"rendered":"The Changing Policy Landscape"},"content":{"rendered":"<p>The Changing Policy Landscape                Prepare Now for the Coming FDA and Pharmaceutical Marketing Reforms<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Arid landscape\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/arid-landscape.jpg\" align=\"right\" border=\"0\" height=\"150\" width=\"150\"\/>&#8220;The two traditional means by which pharmaceutical marketers haverelied on for many, many years to encourage the uptake of newpharmaceutical products &#8212; direct-to-consumer (DTC) advertising and physicianmarketing &#8212; are about to change,&#8221; warned Mark S. Senak, J.D., SVP,Fleishman-Hillard and author of Eye On FDA Blog, in a presentation at the recent DTCin the Era of Consumer Choice conference.<\/p>\n<p>Senak summarized allthe possibly policy changes coming down the pike that will specificallyimpart pharmaceutical marketing. He also suggests what the industryshould be doing to meet these challenges.<\/p>\n<p>This article is summarizes Senak&#8217;s presentation, which he later expanded upon in a YouTube video.  <\/p>\n<p>Topic headings include:<\/p>\n<ul>\n<li>Changes Ahead for DTC Marketing<\/li>\n<li>Adverse Event Reporting Info in TV Ads<\/li>\n<li>Drug Safety<\/li>\n<li>Pricing Pressure<\/li>\n<li>Changing Communications Landscape<\/li>\n<li>Suggestions for Action<\/li>\n<li>Overcoming Regulatory Roadblocks<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn710-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<p>PMN710-01<br \/> Issue: Vol. 7, No. 10: December 2008<br \/> Word Count: 2777 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The two traditional means by which pharmaceutical marketers have relied on for many, many years to encourage the uptake of new pharmaceutical products &#8212; direct-to-consumer (DTC) advertising and physician marketing &#8212; are about to change. Prepare now for the coming FDA and pharmaceutical marketing reforms.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Changing Policy Landscape - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn710-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Changing Policy Landscape - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The two traditional means by which pharmaceutical marketers have relied on for many, many years to encourage the uptake of new pharmaceutical products -- direct-to-consumer (DTC) advertising and physician marketing -- are about to change. 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