{"id":4027,"date":"2008-05-01T00:00:00","date_gmt":"2008-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2008\/05\/01\/pmnissuemay08archive\/"},"modified":"2019-02-18T18:32:03","modified_gmt":"2019-02-18T18:32:03","slug":"pmnissuemay08archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuemay08archive\/","title":{"rendered":"Pharma Marketing News Vol. 7, #5"},"content":{"rendered":"<p><b>Vol. 7, Issue No. 5: MAY 2008 &#8211; EXECUTIVE SUMMARY<\/b>Moving the Needle on Adherence                Highlights from the 7th Annual Forum on Patient Compliance, Adherence and Persistency<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/NeedleChart.jpg\" align=\"right\" border=\"0\"\/> When patients fail to take their medicine as prescribed, the financial impact on the pharmaceutical industry is substantial. Even more distressing is the damage that is done to a patient&#8217;s health and well being. <\/p>\n<p>Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency held in Philadelphia.<\/p>\n<p>This article presents highlights from this forum and discusses several issues, including:<\/p>\n<ul>\n<li>What does Adherence Mean?<\/li>\n<li>You Can&#8217;t Control What You Don&#8217;t Measure<\/li>\n<li>Return on Investment<\/li>\n<li>Who influences Adherence?<\/li>\n<li>Do We Really Know What It Costs?<\/li>\n<li>Pharmacist Perspective<\/li>\n<li>Business Case: Vaccine\/Text Messaging<\/li>\n<li>Walgreens&#8217; Approach<\/li>\n<li>New Technology<\/li>\n<li>Invasive Compliance: A Bitter Pill to Swallow<\/li>\n<li>Keeping it Legal<\/li>\n<li>Winners of the Third Annual Strategic Patient Adherence (SPA) Awards<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn75-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>High Impact Content in Support of Rx Brands                Case Study: Alli &#8211; the Book!<\/p>\n<p><img decoding=\"async\" alt=\"PLG Health Logo\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/plghealth_logo.gif\" align=\"right\" border=\"1\" hspace=\"8\" vspace=\"5\"\/>You&#8217;ve probably heard of the book &#8220;The alli Diet Plan,&#8221; which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli\u00ae weight-loss product and to support consumer compliance with the medication.<\/p>\n<p>PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media.<\/p>\n<p>This article covers the following topics and issues:<\/p>\n<ul>\n<li>Introducing PLGhealth<\/li>\n<li>Challenges<\/li>\n<li>A Review of the Content<\/li>\n<li>Thought Leaders Are Critical to Success<\/li>\n<li>Compliance Benefit<\/li>\n<li>Marketing Services Included<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn75-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>     How to Get Your Message In Front of Pharma Brand Managers                Use Streaming Digital Media to Deliver Your &#8220;Elevator Pitch&#8221;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/elevator-pitch2.jpg\" align=\"right\" border=\"0\"\/>  How can you better position yourself to reach decision makers within pharmaceutical companies?<\/p>\n<p>  Practice what you preach, that&#8217;s what!<\/p>\n<p>Product managers are too busy during normal working hours to meet with vendors to hear pitches. That&#8217;s why you should use Internet-based technology to get YOUR message\/product or service pitch in front of product managers who wish to choose when and how to receive them.<\/p>\n<p>Topics covered include:<\/p>\n<ul>\n<li>Tips to help you compose your pitch<\/li>\n<li>Uses of Your Video Pitch<\/li>\n<li>Vendor Video Showcase<\/li>\n<li>The Podcast Pitch Alternative <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn75-article03.pdf\">Download PDF file<\/a><\/b><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the May, 2008 issue of Pharma Marketing News.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 7, #5 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissuemay08archive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 7, #5 - 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