{"id":3945,"date":"2007-01-01T00:00:00","date_gmt":"2007-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/01\/01\/pmnews-hp-back\/"},"modified":"2019-02-18T18:25:04","modified_gmt":"2019-02-18T18:25:04","slug":"pmnews-hp-back","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews-hp-back\/","title":{"rendered":"Pharma Marketing News"},"content":{"rendered":"\n<dl>\n<dt><b>Moore: Please Don&#8217;t Ignore Us Pharma Bloggers<\/b><\/dt>\n<dd>Mr. Moore, please invite to a private screening of your movie SiCKO just like Centocor invited me to a private screening of it&#8217;s movie InnerState.om the pharmaceutical industry. <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn65-May07-oped.htm\">Read the full text of this OpEd piece&#8230;<\/a> <\/p>\n<p\/>    <\/dd>\n<dt><b>Measuring an Intangible: Medical Science Liaison Metrics Consensus<\/b><\/dt>\n<dd>This article by Dr. Jane Chin of the Medical Science Liaison Institute, offers suggestions for MSL metrics based on results of a consensus survey. <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn65-article01.htm\">Read more&#8230;<\/a> and order the reprint without subscribing.<\/dd>\n<p\/>\n<dt><b>Optimizing Brand Equity: Pre-Launch through Patent Expiry and Beyond!<\/b><\/dt>\n<dd>There are few new blockbusters on the horizon and many profitable drugs are coming off patent. If pharmaceutical marketers want seats at the table, then they must show how marketing can contribute to long-term company financial performance. <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn65-article02.htm\">Read more&#8230;<\/a> and order the reprint without subscribing.<\/dd>\n<p\/>\n<dt><b>Mobile Pharma Marketing: What&#8217;s the 411?<\/b><\/dt>\n<dd>Mobile devices &#8212; especially cell phones &#8212; are becoming ubiquitous in the U.S. How can pharmaceutical companies use this technology for consumer acquisition and retention? To get some ideas, we interviewed Robert Flynn, President of Pulse Media Response, LLC, and summarize that discussion in this article. <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn65-article03.htm\">Read more&#8230;<\/a> and order the reprint without subscribing. <\/dd>\n<p\/>\n<dt><b>Murky Physician Marketing and Education Practices<\/b><\/dt>\n<dd>This commentary takes a look at some &#8220;murky&#8221; (ie, non-transparent) physician marketing practices and presents opinions from several Pharma Marketing Blog polls and commentators. <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn65-article04.htm\">Read more&#8230;<\/a> and order the reprint without subscribing. <\/dd>\n<\/dl>\n<p><b><a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\" style=\"font-family:Verdana,Geneva,Arial,Helvetica,sans-serif; font-size:13px; color:#000000;\">Subscribe Now<\/a><\/b> and Get the Entire Issue Delivered FREE by e-mail!      <\/p>\n<hr\/>\n<p><a href=\"#volume1\">Volume One: DTC Emerging Issues<\/a>  <\/p>\n<p>  Special Supplement<br \/>   <b>Direct-to-Consumer Advertising<\/b><br \/> <b>Volume Two: DTC in the New Era<\/b> <\/p>\n<p><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementDTC.htm#vol2\"><img loading=\"lazy\" decoding=\"async\" alt=\"DTC Vol 2 Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DTC2Cover.jpg\" width=\"220\" height=\"306\" border=\"1\" align=\"left\" hspace=\"15\"\/><\/a>  <\/p>\n<p> DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining. <\/p>\n<p> <a href=\"#vol2contents\">TABLE OF CONTENTS<\/a> <\/p>\n<p> <b>Order both Volume One and Volume Two and SAVE! <\/b>(<a href=\"#orderboth\">Click Here<\/a>)<br clear=\"all\"\/><\/p>\n<p> Order and pay for <b>Volume Two<\/b> now using your credit card. <\/p>\n<p><b>ONLY $29.95<\/b><br \/>PDF file delivered to you by email (usually within minutes of placing your order):  <\/p>\n<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2007\/01\/pixel.gif\" width=\"1\" height=\"1\"\/><\/p>\n<p> If you wish to be pay by check or credit card off-line, please use:<br \/><b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSuppDTCOrderForm.pdf\">Printable Order Form<\/a><\/b> <\/p>\n<\/p>\n<p>   <b>TABLE OF CONTENTS<\/b>   &#8211; Volume Two <br \/> Approx. 47 Pages  <\/p>\n<ul type=\"DISC\">\n<li>Introduction: Not Your Father&#8217;s DTC <\/li>\n<li>The Brand Marketing Mix: Balancing Impact versus Risk <\/li>\n<li>Pharma Online Direct-to-Patient Spending <\/li>\n<li>DTC Spending Set to Surpass DTP Spending <\/li>\n<li>Is Your Product Ready for Consumers? <\/li>\n<li>Medical Device DTC: Learning from Pharma&#8217;s Mistakes <\/li>\n<li>Creating a Successful DTC Campaign on the Inside <\/li>\n<li>The New Branding Model: From Blockbusters to Targeted Therapies <\/li>\n<li>Emotions, Focus and Storytelling: How Cialis is Challenging Viagra <\/li>\n<li>Optimizing DTC Performance <\/li>\n<li>Maximize DTC Effectiveness: Understanding Drivers of Patient Behavior <\/li>\n<li>Out-of-the-Box Marketing: Will It Work for Pharma? <\/li>\n<li>PR: Advertising by Other Means <\/li>\n<li>Ducks in the Henhouse: The Challenges of Integrating Direct and Brand Advertising <\/li>\n<li>cDetailing: Addressing the DTC Education Gap <\/li>\n<\/ul>\n<\/p>\n<hr\/>\n<p> Special Supplement<br \/> <b>Direct-to-Consumer Advertising<\/b><br \/> <b>Volume One: Emerging Issues<\/b>  <\/p>\n<p><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementDTC.htm#vol1\"><img loading=\"lazy\" decoding=\"async\" alt=\"DTC Vol 1 Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/DTC1Cover.jpg\" width=\"220\" height=\"306\" border=\"1\" align=\"left\" hspace=\"15\"\/><\/a> <\/p>\n<p> The collection of articles and commentary in this first <i>Pharma Marketing News<\/i> Special Supplement chronicles the emerging issues of direct-to-consumer (DTC) advertising and presents pro and con opinions from experts on how DTC needs to adapt in the post-Vioxx marketing era. Topics include: DTC Pros and Cons, Straight-Talking DTC, Communicating Risk, Biotech DTC, Print DTC, and more. <\/p>\n<p> <a href=\"#vol1contents\">TABLE OF CONTENTS<\/a> <\/p>\n<p> <b>Order both Volume One and Volume Two and SAVE! <\/b>(<a href=\"#orderboth\">Click Here<\/a>)<br clear=\"all\"\/><\/p>\n<p> Order and pay for <b>Volume One<\/b> now using your credit card. <\/p>\n<p><b>ONLY $29.95<\/b><br \/>PDF file delivered to you by email (usually within minutes of placing your order):  <\/p>\n<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2007\/01\/pixel.gif\" width=\"1\" height=\"1\"\/> <\/p>\n<p> If you wish to be pay by check or credit card off-line, please use:<br \/><b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSuppDTCOrderForm.pdf\">Printable Order Form<\/a><\/b> <\/p>\n<\/p>\n<p>  <b>TABLE OF CONTENTS<\/b>   &#8211; Volume One <br \/> Approx. 42 Pages  <\/p>\n<ul type=\"DISC\">\n<li>Pharma Trends to Watch <\/li>\n<li>To Ban or Not to Ban DTC, That is the Question <\/li>\n<li>DTC Pros and Cons <\/li>\n<li>Marketing in the Post-Vioxx Era <\/li>\n<li>Straight-Talking DTC <\/li>\n<li>PhRMA&#8217;s DTC Principles <\/li>\n<li>Communicating Risk <\/li>\n<li>CHC Petition to FDA <\/li>\n<li>Biotech DTC <\/li>\n<li>Print DTC: How Does It Measure Up? <\/li>\n<\/ul>\n<hr\/>\n<p> <b>Order and pay for both Volume One and Volume Two now using your credit card and SAVE!<\/b> <\/p>\n<p\/> <b>ONLY $49.95<\/b><br \/>Volume One &amp; Two (PDF) will be delivered to you immediately by email. <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2007\/01\/pixel.gif\" width=\"1\" height=\"1\"\/> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":3952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews-hp-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). 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