{"id":3939,"date":"2007-10-01T00:00:00","date_gmt":"2007-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/10\/01\/pmn69-oct07-oped\/"},"modified":"2019-02-18T18:25:03","modified_gmt":"2019-02-18T18:25:03","slug":"pmn69-oct07-oped","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn69-oct07-oped\/","title":{"rendered":"Awards. What Are They Good For?"},"content":{"rendered":"<p>Awards. What Are They Good For?        OpEd by John Mack<\/p>\n<p style=\"margin-top: 0px; margin-bottom: 0px;\"> Awards, huh, yeah!<br \/> What are they good for?<br \/> Absolutely nothing<br \/> Uh-huh<br \/> Listen to me <\/p>\n<p> Ohhh, awards, I despise<br \/> Because it means gala dinners<br \/> Of rubber chicken and butter knives<\/p>\n<p> Awards mean tears<br \/> To thousands of advertisers&#8217; eyes<br \/> When their ads are broadcast on nightly TV<br \/> But never improve patients&#8217; lives<\/p>\n<p> Awards, they ain&#8217;t nothing<br \/> But a heartbreaker<br \/> Awards, friends only to the magazine publisher<br \/> They&#8217;re an enemy to all pharma kind<br \/> The point of awards blows my mind<\/p>\n<p> Awards have caused unrest<br \/> Within the new media generation<br \/> Disrespect then co-optation<\/p>\n<p> Ooooh, awards, have shattered<br \/> Many a young man&#8217;s dreams<br \/> Made him cynical, bitter and mean<br \/> Drug pipelines are much too short and precious<br \/> To waste time vying for awards today<\/p>\n<p> Awards can&#8217;t increase DTC&#8217;s ROI<br \/> They can only raise an ad agency&#8217;s pay<br \/> Creativity, ROI and good communications<br \/> Tell me, is there no place for them today?<br \/> They say we must give awards to know what&#8217;s best<br \/> But Lord knows there&#8217;s got to be a better test<\/p>\n<p> Awards, huh<br \/> Good God y&#8217;all<br \/> What are they good for<br \/> Stand up and shout it<br \/> Absolutely nothing!<\/p>\n<p> &#8211;With apologies to the Motown 1970 hit &#8220;War&#8221; by Edwin Starr.  <\/p>\n<p> But times have changed and here I am lambasting awards like the POEs (see &#8220;<a href=\"http:\/\/www.pharmamarketingblog.com\/blogpost484.htm&quot;\">POE: DTC Forevermore<\/a>&#8220;). What are they good for? Hmmm&#8230; let me think. <\/p>\n<p> Oh Yeah! Awards are good for parties, like the upcoming gala MM&amp;M 2007 Awards ceremonies being held November 1, 2007, at Tavern on the Green, a swank restaurant located in Central Park, New York City. <\/p>\n<p> I will be attending this black tie event as a guest of MM&amp;M, to which I am deeply grateful for the opportunity. <\/p>\n<p> It&#8217;s been a long time since I celebrated a night on the town in a Tux. Come to think of it, I never did spend a night in NYC in a Tux!<\/p>\n<p>Issue: Vol. 6, No.9: October 2007<\/p>\n<p> Word Count: n\/a <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Oh Yeah! Awards are good for parties!<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Awards. What Are They Good For? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn69-oct07-oped\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awards. What Are They Good For? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Oh Yeah! 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