{"id":3937,"date":"2007-09-01T00:00:00","date_gmt":"2007-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/09\/01\/pmn68-article03\/"},"modified":"2019-02-18T18:25:03","modified_gmt":"2019-02-18T18:25:03","slug":"pmn68-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn68-article03\/","title":{"rendered":"Measuring Consumer Sentiment About Prescription Drugs"},"content":{"rendered":"<p>Measuring Consumer Sentiment About Prescription Drugs                Data Mining &amp; Scoring Consumer-Generated Content About Brands<br \/>If the chatter and buzz of marketing vendors at industry conferences is any gauge, pharmaceutical companies are excited about consumer-generated content (CGC) (sometimes called user-generated content, or UGC), now being touted as the Internet&#8217;s next &#8220;new thing&#8221;.  <\/p>\n<p> At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. This article summarizes that discussion and presents a case study analysis comparing consumer sentiment of Botox vs. Restalyne. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>The CGC\/UGC Landscape &#8211; some statistics<\/li>\n<li>Mining CGC: An Interview with Mark De Paoli<\/li>\n<li>Case Study: Botox vs. Restalyne<\/li>\n<li>Impact of Advertising on CGC<\/li>\n<li>Gaming the System<\/li>\n<li>CGC Thought Leaders<\/li>\n<li>Monitoring Adverse Events in Conversations<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn68-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN68-03<br \/> Issue: Vol. 6, No. 8: September 2007<br \/> Word Count: 1728 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. This article summarizes that discussion and presents a case study analysis comparing consumer sentiment of Botox vs. Restalyne.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measuring Consumer Sentiment About Prescription Drugs - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn68-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Consumer Sentiment About Prescription Drugs - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. 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