{"id":3935,"date":"2007-09-01T00:00:00","date_gmt":"2007-09-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/09\/01\/pmn68-article01\/"},"modified":"2019-02-18T18:25:03","modified_gmt":"2019-02-18T18:25:03","slug":"pmn68-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn68-article01\/","title":{"rendered":"Surviving the Election Wars"},"content":{"rendered":"

Surviving the Election Wars Use DTC and Your Employees to Your Advantage
Advertising by political candidates has been growing. Total political ad expenditures in 2006 exceeded $2.5 billion. This year (2007), with campaigns starting much earlier than usual, there already is significant ad spending in the political arena. <\/p>\n

Although many issues relating to the pharmaceutical industry in Congress have been essentially tabled for now, they never go away. If, for example, a Democrat is elected as president in 2008, the threat of veto may disappear and Congress will again push for things like a direct-to-consumer (DTC) advertising moratorium. Given this outlook, the pharmaceutical industry must take a pro-active stance if it is to counter all the negative publicity the 2008 campaign will generate. <\/p>\n

With the billions of dollars that the industry spends on DTC advertising, there is an opportunity to use DTC to focus more on humanitarian goals of the industry. <\/p>\n

Topics and issues covered include: <\/p>\n