{"id":3930,"date":"2007-08-01T00:00:00","date_gmt":"2007-08-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/08\/01\/pmn67-article03\/"},"modified":"2019-02-18T18:25:02","modified_gmt":"2019-02-18T18:25:02","slug":"pmn67-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn67-article03\/","title":{"rendered":"The Changing Landscape of Physician Interactions"},"content":{"rendered":"<p>The Changing Landscape of Physician Interactions                Strategies to Improve Interactions with Key Physicians<br \/>Pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure that physicians are informed and educated about their products.  <\/p>\n<p> Traditional interaction methods, however, are becoming less effective as the quality of interactions between physicians and pharmaceutical representatives have decreased. Brand marketing managers are looking to augment traditional offerings with non-personal selling technologies to reach new segments or healthcare professionals.  <\/p>\n<p> MERGE Rx recognizes these changes and offers a new generation of Web-enabled software that helps pharmaceutical companies manage physician interactions &#8212; including key opinion leader (KOL) management, phase IV trials, and eDetailing &#8212; from a single, secure and scalable access point. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Marketing Mix Shift<\/li>\n<li>Other Landscape Changes<\/li>\n<li>Eight Great Ways to Improve Interactions<\/li>\n<li>Multi-Channel Non Personal Interactions<\/li>\n<li>eDetailing<\/li>\n<li>Personalization<\/li>\n<li>Key Opinion Leader Management<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn67-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<p> PMN67-03<br \/> Issue: Vol. 6, No. 7: August 2007<br \/> Word Count: 1407 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Strategies to Improve Interactions with Key Physicians<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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