{"id":3917,"date":"2007-05-01T00:00:00","date_gmt":"2007-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/05\/01\/pmn65-may07-oped\/"},"modified":"2019-02-18T18:24:59","modified_gmt":"2019-02-18T18:24:59","slug":"pmn65-may07-oped","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn65-may07-oped\/","title":{"rendered":"Moore: Please Don’t Ignore Us Pharma Bloggers"},"content":{"rendered":"

Moore: Please Don’t Ignore Us Pharma Bloggers OpEd by John Mack<\/p>\n

I hear that your new documentary film SiCKO about the pharmaceutical-health-insurance-industry complex was a success in Cannes, France. <\/p>\n

I would very much like to see this movie before its official opening in the US on June 29, 2007. Unfortunately, unlike many journalists with big travel expense accounts, I could not afford to go to Cannes. Also, I sent in my passport for renewal and didn’t get it back in time! <\/p>\n

Anyhoo! I really think you should invite us pharma bloggers to a special screening of your movie. After all, Centocor, which is a member of the J&J pharmaceutical family, was nice enough to invite me to a special screening of THEIR movie “Innerstate” (see “Innerstate Private Screening: Philadelphia Style<\/a>“). As a result, I’ve treated them really nicely and wrote an article praising the movie in my newsletter (see “Innerstate: The First Disease Awareness Documentary Film”), etc. <\/p>\n

I can do the same for you! I am already a fan of yours. <\/p>\n

If you don’t invite me, I’ll have no recourse but to compare your slight to bloggers with Centocor’s open invitation. Imagine the headline and story. <\/p>\n

Moore Ignores Bloggers<\/b>
“While J&J, one of America’s biggest pharma-ceutical companies, embraces bloggers, Michael Moore, self-proclaimed champion of the common man, ignores this influential group of industry critics.” You can avoid all that bad press by inviting me-an industry “critic” who’s really on your side (I think; I’ll reserve judgment until I see the movie)-to a private screening. <\/p>\n

But, please, make it easy for me. I could come to your place in New York or maybe you can find some neutral place for the screening-not Philadelphia, please. You can even invite my blogger buddies. I’ll be glad to recommend who to invite. <\/p>\n

Of course, you should have food there-hire one of those firms that cater lunches for the stars while on set. BTW, that would beat what Centocor offered, which was bottled water!<\/p>\n

Issue: Vol. 6, No.5: May 2007<\/p>\n

Word Count: n\/a <\/p>\n Find other articles in related Topic Areas:<\/b> <\/p>\n