{"id":3915,"date":"2007-04-01T00:00:00","date_gmt":"2007-04-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/04\/01\/pmn64-article05\/"},"modified":"2019-02-18T18:24:59","modified_gmt":"2019-02-18T18:24:59","slug":"pmn64-article05","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn64-article05\/","title":{"rendered":"A Primer on Pharma Employee Blogging"},"content":{"rendered":"<p>A Primer on Pharma Employee Blogging                It Can Be Done!<br \/>In the book &#8220;Naked Conversations,&#8221; Robert Scoble, who helps run Microsoft&#8217;s Channel 9 employee blog Web site, argues that employee blogs can repair corporate image and rebuild lost trust. If Microsoft can do it, so can Big Pharma, whose image is desperately in need of repair! Indeed, there is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging. <\/p>\n<p> Topics and issues covered include:  <\/p>\n<ul type=\"DISC\">\n<li>Start Internally<\/li>\n<li>Guarantee Anonymity<\/li>\n<li>Some Pharma Feet Are Getting Wet<\/li>\n<li>Moderate Comments<\/li>\n<li>Specify Posting Rules<\/li>\n<li>Determine which Employees Should and Should Not Post<\/li>\n<li>Go Public With Caution<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn64-article05.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN64-05<br \/> Issue: Vol. 6, No. 4: April 2007<br \/> Word Count: 1207 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Primer on Pharma Employee Blogging - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn64-article05\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Primer on Pharma Employee Blogging - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"There is some movement within a few pharmaceutical companies toward implementing employee blogs. 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