{"id":3903,"date":"2007-02-01T00:00:00","date_gmt":"2007-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/02\/01\/pmn62-article04\/"},"modified":"2019-02-18T18:24:57","modified_gmt":"2019-02-18T18:24:57","slug":"pmn62-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn62-article04\/","title":{"rendered":"What&#8217;s Next vs. What&#8217;s Best"},"content":{"rendered":"<p>What&#8217;s Next vs. What&#8217;s Best                Pharmaceutical Brand Leadership<br \/>Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. The article covers presentations on branding, marketing &#8220;Negative Goods,&#8221; the Boomer Wave, unrefuted industry criticism, and other issues impacting the future of the pharmaceutical industry. <\/p>\n<p> Includes: <\/p>\n<ul type=\"DISC\">\n<li>The Compliance Thicket <\/li>\n<li>Leadership Matters <\/li>\n<li>Brands as Emotional Properties <\/li>\n<li>Marketing &#8220;Negative Goods&#8221; <\/li>\n<li>The Boomer Wave <\/li>\n<li>New Media Enters the Mix <\/li>\n<li>Unrefuted Criticism Causes Distrust of Industry <\/li>\n<li>Science is a Target Too <\/li>\n<li>Post Election Issues: Pharma Will Be the New Halliburton <\/li>\n<li>Defensive Advertising <\/li>\n<li>Tell Product Stories <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn62-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN61-04<br \/> Issue: Vol. 6, No. 2: February 2007<br \/> Word Count: 2574 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. The article covers presentations on branding, marketing &#8216;Negative Goods,&#8217; the Boomer Wave, unrefuted industry criticism, and other issues impacting the future of the pharmaceutical industry.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Next vs. What&#039;s Best - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn62-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Next vs. What&#039;s Best - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. 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