{"id":3901,"date":"2007-02-01T00:00:00","date_gmt":"2007-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/02\/01\/pmn62-article02\/"},"modified":"2019-02-18T18:24:57","modified_gmt":"2019-02-18T18:24:57","slug":"pmn62-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn62-article02\/","title":{"rendered":"Surfing the eMarketing Big One!"},"content":{"rendered":"<p>Surfing the eMarketing Big One!                Here Come the eBoomers!<br \/>For Pharma marketers, the &#8220;Big One&#8221; is the Boomer population curve with the economic potential that it represents. A key question is: &#8220;Are we ready for it?&#8221; <\/p>\n<p> Topics covered include:  <\/p>\n<ul type=\"DISC\">\n<li>The Big Boom <\/li>\n<li>Pharma Restraint <\/li>\n<li>Throw Out the Plans <\/li>\n<li>User-Generated Wisdom <\/li>\n<li>eRecruitment <\/li>\n<li>ComScore Study <\/li>\n<li>Web 2.0 Video Prospects <\/li>\n<li>Tell Powerful Stories <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn62-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN61-02<br \/> Issue: Vol. 6, No. 2: February 2007<br \/> Word Count: 1836 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For Pharma marketers, the &#8216;Big One&#8217; is the Boomer population curve with the economic potential that it represents. A key question is: Are we ready for it?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surfing the eMarketing Big One! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn62-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surfing the eMarketing Big One! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"For Pharma marketers, the &#039;Big One&#039; is the Boomer population curve with the economic potential that it represents. 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