{"id":3894,"date":"2007-11-01T00:00:00","date_gmt":"2007-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2007\/11\/01\/pmn610-article01\/"},"modified":"2019-02-18T18:24:55","modified_gmt":"2019-02-18T18:24:55","slug":"pmn610-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn610-article01\/","title":{"rendered":"Mapping New Paths through the DTC Marketing Mix Maze"},"content":{"rendered":"<p>Mapping New Paths through the DTC Marketing Mix Maze                Integrating the Power of Non-Traditional Media<br \/>In this article, David Kweskin, Senior Vice President and Practice Area Leader, Brand and Communications Division, TNS, explains how his company helps marketers look across the full spectrum of media &#8212; traditional media like radio, TV, print &#8212; and and gives them a common way of measuring them against new media like blogs and word of mouth. Meanwhile, Morgan Lozier, Director, Web Evaluation Brand and Communications Division, TNS, presents a review of 3 erectile dysfunction product websites to illustrate what the online DTC experience should look like. He finds one winner among the contenders <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Content Clout Factor<\/li>\n<li>Differentiate Through Brand Communication Planning<\/li>\n<li>Brand Experience Points and Share<\/li>\n<li>DTC Product Websites &#8211; ED product site survey results<\/li>\n<li>Keys to a Successful DTC Product Web Site<\/li>\n<li>Online Video &amp; Interactive Content &#8211; when is it effective?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn610-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN610-01<br \/> Issue: Vol. 6, No. 10: November\/December 2007<br \/> Word Count: 2343 <\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this article, experts at the Brand and Communications Division of TNS explain how marketers can apply a common way of measuring marketing effectiveness across the full spectrum of media from traditional to non-traditional and also examine what are the keys to a successful DTC product Web site.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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