{"id":3817,"date":"2006-12-01T00:00:00","date_gmt":"2006-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/12\/01\/pmnews510pbet\/"},"modified":"2019-02-18T18:22:10","modified_gmt":"2019-02-18T18:22:10","slug":"pmnews510pbet","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews510pbet\/","title":{"rendered":"Pharma Marketing News Vol. 5, #10"},"content":{"rendered":"<p>  <b>Vol. 5, No. 10: December 2006 &#8211; EXECUTIVE SUMMARY<\/b> <\/p>\n<p><p> Welcome to the latest issue of <i>Pharma Marketing News<\/i>.   This is the Executive Summary version. See <b><a href=\"#summaries\">Article Summaries<\/a><\/b> below.<\/p>\n<p>Download the full-text version of the complete newsletter at:<br \/><a href=\"http:\/\/www.news.pharma-mkting.com\/pmnews5_10pbet.pdf\">www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf<\/a>.<\/p>\n<\/p>\n<hr\/>\n<p>  ADVERTISEMENT<br \/><a href=\"http:\/\/www.exlpharma.com\/events\/ev_descrip.php?ev_id=55\"><img loading=\"lazy\" decoding=\"async\" alt=\"Medical Convention Marketing &amp; Compliance\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/P315-banner-460-x-60.gif\" width=\"468\" height=\"60\" border=\"1\"\/><\/a><br \/><a href=\"http:\/\/www.exlpharma.com\/events\/ev_descrip.php?ev_id=55\">Medical Convention Marketing &amp; Compliance<\/a>.  <\/p>\n<hr\/>\n<p>   <b>CONTENTS<\/b> <\/p>\n<ul type=\"CIRCLE\">\n<li>OpEd: Betting the Pharm (<a href=\"http:\/\/www.news.pharma-mkting.com\/pmn510-oped.html\">www.pharma-mkting.com\/news\/pmn510-oped.html<\/a>) <\/li>\n<li><a href=\"#pmn510-01\">Congress vs. Pharma: Trouble Ahead?<\/a> <\/li>\n<li><a href=\"#pmn510-02\">Pharma&#8217;s Plodding Approach to eMarketing<\/a> <\/li>\n<li><a href=\"#pmn510-03\">Sales Effectiveness Meets eMarketing<\/a> <\/li>\n<li><a href=\"#pmn510-04\">Teaching New Dogs Old Tricks<\/a> <\/li>\n<\/ul>\n<hr\/>\n<p><b>Article Summaries<\/b>  <\/p>\n<p><strong>Congress vs. Pharma: Trouble Ahead?<\/strong> <\/p>\n<p\/>\n<p> Now that the elections are over, the pharmaceutical industry is left to ponder what the new Congress has in store for it. This article is a summary of a Pharma Marketing Roundtable discussion of the Congressional agenda for pharma (real and feared). Includes results from the online &#8220;What&#8217;s In Store From Congress&#8221; survey. Listen to the podcast here: <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show003.htm\">http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show003.htm<\/a>. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Medicare Part D Reform <\/li>\n<li>Mandatory Pre-Clearance of DTC <\/li>\n<li>Black Triangle Label for New Drugs <\/li>\n<li>Worst Case\/Best Case Scenarios <\/li>\n<\/ul>\n<p\/> <b>Access this article and the complete newsletter at:<\/b><br \/> <a href=\"http:\/\/www.news.pharma-mkting.com\/pmnews5_10pbet.pdf\">www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf<\/a>     <\/p>\n<p><strong>Pharma&#8217;s Plodding Approach to eMarketing<\/strong>  <\/p>\n<p> Speaker after speaker at eyeforpharma\u0092s eCommunication &amp; Online Marketing Conference, held recently in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting. <\/p>\n<p> Topics covered include:  <\/p>\n<ul type=\"DISC\">\n<li>Hurdles Acknowledged But Not Managed <\/li>\n<li>Ready or Not, Web 2.0 is Here! <\/li>\n<li>Futurist Visions <\/li>\n<li>Search Ad Faux Pas <\/li>\n<li>eKOLs <\/li>\n<li>Social Networking: Sea-Change for Pharma <\/li>\n<\/ul>\n<p\/> <b>Access this article and the complete newsletter at:<\/b><br \/> <a href=\"http:\/\/www.news.pharma-mkting.com\/pmnews5_10pbet.pdf\">www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf<\/a>                   <\/p>\n<p><strong>Sales Effectiveness Meets eMarketing<\/strong> <\/p>\n<p> Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma\u0092s Sales Effectiveness conference, which was co-located with the eCommunication &amp; Online Marketing Conference. Occasionally, the dialogue takes a point-counterpoint turn as the authors approach topics from their differing perspectives. <br clear=\"all\"\/><br \/> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Complex Regulations <\/li>\n<li>New Drug Development: Commercial Viability vs. Clinical Efficacy <\/li>\n<li>Access to Physician Prescribing Data <\/li>\n<li>Top 5 Characteristics of the Ideal Electronic Detail As Ranked by U.S. Physicians <\/li>\n<li>Consumer Opinion Leaders <\/li>\n<li>The One Click Rule <\/li>\n<\/ul>\n<p\/> <b>Access this article and the complete newsletter at:<\/b><br \/> <a href=\"http:\/\/www.news.pharma-mkting.com\/pmnews5_10pbet.pdf\">www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf<\/a>   <\/p>\n<p><strong>Teaching New Dogs Old Tricks<\/strong> <\/p>\n<p> An interview with Professor Jim Avery at University of Oklahoma&#8217;s Gaylord College of Mass Communication about preparing graduate students for a career in health advertising. According to professor Avery, health advertising is a lucrative option for his students. Listen to the podcast here: <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show001.htm\">http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show001.htm<\/a>. <\/p>\n<p> Includes: <\/p>\n<ul type=\"DISC\">\n<li>Nine things student learned about DTC from focus groups <\/li>\n<\/ul>\n<p\/> <b>Access this article and the complete newsletter at:<\/b><br \/> <a href=\"http:\/\/www.news.pharma-mkting.com\/pmnews5_10pbet.pdf\">www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vol. 5, No. 10: December 2006 &#8211; EXECUTIVE SUMMARY Welcome to the latest issue of Pharma Marketing News. This is the Executive Summary version. See Article Summaries below. Download the full-text version of the complete newsletter at:www.pharma-mkting.com\/news\/pmnews5_10pbet.pdf. ADVERTISEMENTMedical Convention Marketing &amp; Compliance. CONTENTS OpEd: Betting the Pharm (www.pharma-mkting.com\/news\/pmn510-oped.html) Congress vs. Pharma: Trouble Ahead? Pharma&#8217;s Plodding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 5, #10 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews510pbet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 5, #10 - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Vol. 5, No. 10: December 2006 &#8211; EXECUTIVE SUMMARY Welcome to the latest issue of Pharma Marketing News. 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