{"id":3812,"date":"2006-10-01T00:00:00","date_gmt":"2006-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/10\/01\/pmn59-article02\/"},"modified":"2019-02-18T18:22:08","modified_gmt":"2019-02-18T18:22:08","slug":"pmn59-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn59-article02\/","title":{"rendered":"Pharma Online Spending"},"content":{"rendered":"<p>Pharma Online Spending                An Interview with eMarketer Senior Analyst Lisa Phillips<br \/>eMarketer, a company that analyses trends related to e-business, projects pharmaceutical companies  will increase their Internet spending by about 25% this year, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending will rise to $1.3 billion, according to eMarketer&#8217;s new report, &#8220;Pharmaceuticals Online: Direct-to-Patient Becomes a Reality.&#8221; <\/p>\n<p> To better understand these numbers and other information presented in the eMarketer report, PMN interviewed Lisa Phillips, eMarketer Senior Analyst and author of the report. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Measured vs. Unmeasured Online Media Spending <\/li>\n<li>US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008 <\/li>\n<li>US Online Advertising Spending for Selected Pharmaceutical Companies <\/li>\n<li>Interactive Marketing Channels that US Marketers are Currently Using or Piloting <\/li>\n<li>Behavioral Targeting <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn59-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN59-04<br \/> Issue: Vol. 5, No. 9: October 2006<br \/> Word Count: 1304<\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An Interview with eMarketer Senior Analyst Lisa Phillips<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Online Spending - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn59-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Online Spending - 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