{"id":3811,"date":"2006-10-01T00:00:00","date_gmt":"2006-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/10\/01\/pmn59-article01test\/"},"modified":"2019-02-18T18:22:08","modified_gmt":"2019-02-18T18:22:08","slug":"pmn59-article01test","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn59-article01test\/","title":{"rendered":"e-Inertia Plagues the Pharma Industry"},"content":{"rendered":"<p>  <b>e-Inertia Plagues the Pharma Industry<\/b><br \/> <i>Pharma Marketing Roundtable Members Discuss ePharma Marketing<\/i> <\/p>\n<p\/> SUMMARY <\/p>\n<p><p> eMarketer, which aggregates and analyzes data from over 2,000 sources, reports that the auto industry-the largest advertiser in the world-spent 2.5% of its advertising budget online in 2005 (excluding search). In comparison, the top 13 pharmaceutical advertisers in the US spent only about 1.2% of their ad budgets online according to <i>Advertising Age<\/i>. <\/p>\n<p> To make sense of all these numbers and understand where pharma online spending may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Tipping Point or Slump? <\/li>\n<li>The Importance of Search Advertising <\/li>\n<li>Leading ePharma Companies <\/li>\n<li>Regulation Causes Inertia <\/li>\n<li>Spending on Magazine Ads Increases <\/li>\n<li>Innovative ePharma Marketing <\/li>\n<li>Online Consumer Education Not Measured <\/li>\n<li>Experts Divided On Internet Ad Spending <\/li>\n<li>New Technologies: Blogs and Podcasts <\/li>\n<li>Podcasts Gaining Traction <\/li>\n<li>Privacy Concerns <\/li>\n<li>Social Networking vs. Market Research <\/li>\n<li>The Future: Final Words <\/li>\n<\/ul>\n<p>  <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN59-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2006\/10\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p> PMN59-01<br \/> Issue: Vol. 5, No. 9: October 2006<br \/> Word Count: 4601<br \/> TOPICS: <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> | <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a> <\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.<\/p>\n","protected":false},"author":2,"featured_media":3820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>e-Inertia Plagues the Pharma Industry - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn59-article01test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-Inertia Plagues the Pharma Industry - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. 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