{"id":3800,"date":"2006-07-01T00:00:00","date_gmt":"2006-07-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/07\/01\/pmn57-article01\/"},"modified":"2019-02-18T18:22:06","modified_gmt":"2019-02-18T18:22:06","slug":"pmn57-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn57-article01\/","title":{"rendered":"PR: Advertising by Other Means"},"content":{"rendered":"<p>PR: Advertising by Other Means                Book Review<br \/>Longtime marketing strategist Al Ries and his daughter\/business partner Laura Ries (A&amp;L), however, espouse this definition of marketing: <\/p>\n<p> <b>Marketing = PR + Advertising<\/b> <br \/> (specifically, PR first, advertising second) <\/p>\n<p> The Ries&#8217;s make several arguments in their book <i>The Fall of Advertising &amp; The Rise of PR <\/i>to support their claim that PR builds brands whereas advertising merely serves to defend the brand. This article provides real world pharmaceutical examples in support of the Ries&#8217;s claims. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>The Many Faces of PR  <\/li>\n<li>Marketing Disguised as PR <\/li>\n<li>Advertising Has No Credibility <\/li>\n<li>PR Compared to Advertising (table) <\/li>\n<li>The Chantix Case Study <\/li>\n<li>Reaching Somebody Who Counts <\/li>\n<li>Pro PR <\/li>\n<li>Advertising As &#8220;Cheerleader&#8221; <\/li>\n<li>&#8220;Stealth&#8221; PR Practices <\/li>\n<li>Regulation of PR <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn57-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN57-01<br \/> Issue: Vol. 5, No. 7: July\/August 2006<br \/> Word Count: 4930<\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Al and Laura Ries make several arguments in their book The Fall of Advertising &#038; The Rise of PR to support their claim that PR builds brands whereas advertising merely serves to defend the brand. This article provides real world pharmaceutical examples in support of the Ries&#8217;s claims.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR: Advertising by Other Means - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn57-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR: Advertising by Other Means - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Al and Laura Ries make several arguments in their book The Fall of Advertising &amp; The Rise of PR to support their claim that PR builds brands whereas advertising merely serves to defend the brand. 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