{"id":3776,"date":"2006-03-01T00:00:00","date_gmt":"2006-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/03\/01\/pmn53-article01\/"},"modified":"2019-02-18T18:22:01","modified_gmt":"2019-02-18T18:22:01","slug":"pmn53-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn53-article01\/","title":{"rendered":"The European eMarketing Scene: Desperately Seeking Strategy"},"content":{"rendered":"<p>The European eMarketing Scene                Desperately Seeking Strategy<br \/>It&#8217;s been ten years since the first European conference on pharmaceutical eMarketing. Yet European pharma eMarketing lags behind the US by at least 2 years. The industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences. Despite this, Europe is ahead of the curve and more forward thinking in its approach to eMarketing, especially to physicians. This article summarizes a recent <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pmroundtable\/pmroundtable-hp.html\">Pharma Marketing Roundtable<\/a> discussion of this topic. Members of the Roundtable included eMarketing representatives from several European pharmaceutical companies as well as eDetailing solution providers and consultants. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Strategically Challenged  <\/li>\n<li>Europe Lags Behind the US <\/li>\n<li>Commercial vs. Educational eDetailing <\/li>\n<li>Implementation Issues Abound <\/li>\n<li>AstraZeneca: Brand Globally, Communicate Locally <\/li>\n<li>Changing Regulatory Landscape <\/li>\n<li>Sanofi-Aventis: Italian eDetailing Success Story <\/li>\n<li>Organizational Issues <\/li>\n<li>The Future <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/pharma-mkting.com\/news\/special\/pmn53-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN53-01<br \/> Issue: Vol. 5, No. 3: March 2006<br \/> Word Count: 2674<\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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