{"id":3768,"date":"2006-12-01T00:00:00","date_gmt":"2006-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/12\/01\/pmn510-article03\/"},"modified":"2019-02-18T18:21:59","modified_gmt":"2019-02-18T18:21:59","slug":"pmn510-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn510-article03\/","title":{"rendered":"Sales Effectiveness Meets eMarketing"},"content":{"rendered":"<p>Sales Effectiveness Meets eMarketing                A Review of Two Co-located Conferences<br \/>Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma&#8217;s Sales Effectiveness conference, which was co-located with the eCommunication &amp; Online Marketing Conference. Occasionally, the dialogue takes a point-counterpoint turn as the authors approach topics from their differing perspectives. <br clear=\"all\"\/><br \/> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Complex Regulations <\/li>\n<li>New Drug Development: Commercial Viability vs. Clinical Efficacy <\/li>\n<li>Access to Physician Prescribing Data <\/li>\n<li>Top 5 Characteristics of the Ideal Electronic Detail As Ranked by U.S. Physicians <\/li>\n<li>Consumer Opinion Leaders <\/li>\n<li>The One Click Rule <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn510-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p> PMN510-03<br \/> Issue: Vol. 5, No. 10: December 2006<br \/> Word Count: 2816<\/p>\n<p\/>  <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma&#8217;s Sales Effectiveness conference, which was co-located with the eCommunication &#038; Online Marketing Conference.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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