{"id":3759,"date":"2006-06-01T00:00:00","date_gmt":"2006-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2006\/06\/01\/pmnissue51archive\/"},"modified":"2019-02-18T18:21:58","modified_gmt":"2019-02-18T18:21:58","slug":"pmnissue51archive","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/","title":{"rendered":"Pharma Marketing News Vol. 5, #1"},"content":{"rendered":"<p>  <b>Vol. 5, No. 1: January 2006<\/b> <\/p>\n<p>  Welcome to the January, 2006 issue of <i>Pharma Marketing News<\/i>. <b><a href=\"http:\/\/www.surveymonkey.com\/s.asp?u=35108178016\">Subscribe Now<\/a><\/b> to get the current and future issues <b>FREE!<\/b> <\/p>\n<p>  <b>Order this ENTIRE back issue &#8211; $14.95<\/b><br \/>Pay online by credit card and get the pdf file by e-mail within minutes.     <\/p>\n<hr\/>\n<p><b>Article Summaries<\/b>  <\/p>\n<p><strong>Pharma Trends to Watch in 2006<\/strong> <\/p>\n<p\/> This is the time of the year when we all look into our crystal balls and try to come up with predictions for the new year. In December, 2005, for example, Pharmaceutical Executive Magazine published their 2006 Forecast based on interviews with a few experts. Pharma Marketing News also hosted its <b>2006 Pharma Trend Survey<\/b> online beginning January 9, 2006. The Pharma Marketing Roundtable met by conference call on January 12 to discuss trends as well. This article summarizes the collective wisdom from these sources. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Survey Topline Results  <\/li>\n<li>Increase in Generic Competition <\/li>\n<li>Brands Caving-In to Generic Onslaught? <\/li>\n<li>Brand Differentiation <\/li>\n<li>R&amp;D and the Pipeline of New Drugs <\/li>\n<li>Dreaded Precautionary Principle <\/li>\n<li>FDA Regulation of DTC: To Be or Not To Be? <\/li>\n<li>Risk: I Say Relative, You Say Absolute <\/li>\n<li>New Directions Part 1: Alternative Media <\/li>\n<li>New Directions Part 2: Unbranded DTC <\/li>\n<\/ul>\n<p>   <b>Order the Full Article Reprint &#8211; $9.95<\/b>        <\/p>\n<p><strong>Direct to Physician Telemarketing and Sales<\/strong>  <\/p>\n<p>The point of diminishing returns in the sales trench warfare has been reached. For most companies it makes no sense economically to add field staff, especially to cover &#8220;white&#8221; territories spread across large, mostly rural areas. Another option is telemarketing offered by companies such as ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Outsourced Telemarketing   <\/li>\n<li>Demonstrable Return on Investment &#8212; A Sales case Study <\/li>\n<li>Market Research <\/li>\n<li>Seminar &amp; Webinar Recruitment <\/li>\n<\/ul>\n<p>   <b>Order the Full Article Reprint &#8211; $6.95<\/b>      <\/p>\n<\/p>\n<p><strong>Pfizer France: Viva la SFE Difference!<\/strong>  <\/p>\n<p>Our European correspondent interviews Annick Pichavant Ruty, VP of Sales for Pfizer France. Surprisingly, according to Ms. Ruty, lack of sales rep time with physicians is not a problem for Pfizer France but she had other internal issues that needed to be addressed to build an effective sales force following two mergers that doubled the number of reps.<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>Pfizer France: Pharma Sales Department Stats  <\/li>\n<li>Nine Enablers for Short and Mid-term Actions  <\/li>\n<\/ul>\n<p>   <b>Order the Full Article Reprint &#8211; $9.95<\/b>       <\/p>\n<p><strong>Women in Pharma<\/strong>  <\/p>\n<p>If you want to focus on women as an asset to your business, then look at what women can actually do really well that male leaders struggle with:<\/p>\n<\/p>\n<ul type=\"CIRCLE\">\n<li>Link [rather than rank] workers; <\/li>\n<li>favor interactive-collaborative leadership style [empowerment beats top-down decision making]; <\/li>\n<li>sustain fruitful collaborations;  <\/li>\n<li>comfortable with sharing information; <\/li>\n<li>see redistribution of power as victory, not surrender; <\/li>\n<li>favor multi-dimensional feedback; <\/li>\n<li>value technical &amp; interpersonal skills, individual &amp; group contributions equally; <\/li>\n<li>readily accept ambiguity; <\/li>\n<li>honor intuition as well as pure &#8220;rationality&#8221; <\/li>\n<li>inherently flexible; <\/li>\n<li>appreciate cultural diversity. <\/li>\n<\/ul>\n<p>Includes commentary from members of the PHARMA-MKTING online discussion group plus real-life experiences of women in pharma sales and marketing.<\/p>\n<p>   <b>Order the Full Article Reprint &#8211; $4.95<\/b>      <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE! Order this ENTIRE back issue &#8211; $14.95Pay online by credit card and get the pdf file by e-mail within minutes. Article Summaries Pharma Trends to Watch in 2006 This [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News Vol. 5, #1 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News Vol. 5, #1 - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE! Order this ENTIRE back issue &#8211; $14.95Pay online by credit card and get the pdf file by e-mail within minutes. Article Summaries Pharma Trends to Watch in 2006 This [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2006-06-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T18:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/\",\"name\":\"Pharma Marketing News Vol. 5, #1 - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2006-06-01T00:00:00+00:00\",\"dateModified\":\"2019-02-18T18:21:58+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma Marketing News Vol. 5, #1\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharma Marketing News Vol. 5, #1 - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnissue51archive\/","og_locale":"en_US","og_type":"article","og_title":"Pharma Marketing News Vol. 5, #1 - Pharma Marketing Network","og_description":"Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. 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