{"id":3684,"date":"2005-10-01T00:00:00","date_gmt":"2005-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/10\/01\/pmn49-article02\/"},"modified":"2019-02-18T18:08:37","modified_gmt":"2019-02-18T18:08:37","slug":"pmn49-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article02\/","title":{"rendered":"Managing Cross Boundary Issues"},"content":{"rendered":"<p>Managing Cross Boundary Issues        Can Marketing &amp; R&amp;D Work Together?<br \/>Pharmaceutical companies are notorious for their functional and organizational silo structure built around brands. Strategic issues that cross silos &#8212; i.e., cross-boundary issues such as getting marketing and R&amp;D working together, getting a more coordinated global approach to marketing, or getting companies to work better in marketing alliances-are thornier than most because managers don&#8217;t control all the necessary resources and communication and trust are often weak.  <\/p>\n<p> The Kerdan Group, a life sciences strategy consulting firm, helps life sciences leaders look forward and cross the boundaries between brands, functions, geographies and alliances. Kerdan has built and honed an approach, the Kerdan System, that is able to quickly identify common ground and develop successful outcomes.  <\/p>\n<p>  Topics covered and questions answered include: <\/p>\n<ul type=\"DISC\">\n<li>Symptoms of Cross Boundary Illness  <\/li>\n<li>An example: Marketing vs. Sales <\/li>\n<li>The Kerdan approach to helping pharma clients resolve cross boundary issues <\/li>\n<li>The Top Ten opportunities to be realized once cross boundary issues are resolved <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn49-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN49-02<br \/> Issue: Vol. 4, No. 9: October 2005<br \/> Word Count: 1150  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical companies are notorious for their functional and organizational silo structure built around brands. Strategic issues that cross silos &#8212; i.e., cross-boundary issues such as getting marketing and R&#038;D working together, getting a more coordinated global approach to marketing, or getting companies to work better in marketing alliances-are thornier than most because managers don&#8217;t control all the necessary resources and communication and trust are often weak.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Cross Boundary Issues - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Cross Boundary Issues - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharmaceutical companies are notorious for their functional and organizational silo structure built around brands. Strategic issues that cross silos -- i.e., cross-boundary issues such as getting marketing and R&amp;D working together, getting a more coordinated global approach to marketing, or getting companies to work better in marketing alliances-are thornier than most because managers don&#039;t control all the necessary resources and communication and trust are often weak.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article02\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T18:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article02\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article02\/\",\"name\":\"Managing Cross Boundary Issues - 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