{"id":3683,"date":"2005-10-01T00:00:00","date_gmt":"2005-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/10\/01\/pmn49-article01\/"},"modified":"2019-02-18T18:08:36","modified_gmt":"2019-02-18T18:08:36","slug":"pmn49-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article01\/","title":{"rendered":"eDetailing: Yesterday, Today and Tomorrow"},"content":{"rendered":"<p>eDetailing        Yesterday, Today and Tomorrow<br \/>eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it&#8217;s cracked up to be.  <\/p>\n<p> At the recent Technology Supported Physician Detailing conference in Philadelphia, Liz Boehm, Principal Analyst, Healthcare &amp; Life Sciences, Forrester Research, presented data from recent surveys of physicians regarding their attitudes toward eDetailing. This article summarizes the information presented by Boehm. <\/p>\n<p> Topics covered and questions answered include: <\/p>\n<ul type=\"DISC\">\n<li>How many physicians have EVER been detailed vs. NEVER?  <\/li>\n<li>Which physicians are detailed most? <\/li>\n<li>ROI Results <\/li>\n<li>Do doctors prescribe more or less of the featured product after being eDetailed? <\/li>\n<li>Total spending on eDetailing by pharma <\/li>\n<li>Influence of cash honoraria <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn49-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN49-01<br \/> Issue: Vol. 4, No. 9: October 2005<br \/> Word Count: 1746  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li>Glossary Terms: <a href=\"http:\/\/www.glossary.pharma-mkting.com\/detailing.htm\">Detailing<\/a>, <a href=\"http:\/\/www.glossary.pharma-mkting.com\/edetailing.htm\">eDetailing<\/a>\n<\/p>\n<\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it&#8217;s cracked up to be.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eDetailing: Yesterday, Today and Tomorrow - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn49-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eDetailing: Yesterday, Today and Tomorrow - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. 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