{"id":3676,"date":"2005-07-01T00:00:00","date_gmt":"2005-07-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/07\/01\/pmn47-article04\/"},"modified":"2019-02-18T18:08:35","modified_gmt":"2019-02-18T18:08:35","slug":"pmn47-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn47-article04\/","title":{"rendered":"A Call to Action: A Mea Non Culpa by Big Pharma"},"content":{"rendered":"<p>A Call to Action        A Mea Non Culpa by Big Pharma<br \/>A review of the book &#8220;A Call to Action&#8221; by Pfizer CEO Dr. Hank McKinnell. This review focuses on the 10 action items McKinnell promulgates. Notwithstanding an Amazon.com review of the book written by Peter Rost &#8212; Pfizer&#8217;s whistleblowing head of endocrine care marketing unit &#8212; in which McKinnell is described as making &#8220;an impressive mea culpa,&#8221; this book is actually a mea non culpa! Find out why.. <\/p>\n<p> Topics covered include:  <\/p>\n<ul type=\"DISC\">\n<li>Important Questions Answered <\/li>\n<li>One Refreshing Departure from the Party Line <\/li>\n<li>Defending DTC <\/li>\n<li>A Call to Action Starts Here <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn47-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN47-04<br \/> Issue: Vol. 4, No. 7: July\/August 2005<br \/> Word Count: 1553  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A review of the book &#8216;A Call to Action&#8217; by Pfizer CEO Dr. Hank McKinnell. This review focuses on the 10 action items McKinnell promulgates. Notwithstanding an Amazon.com review of the book written by Peter Rost &#8212; Pfizer&#8217;s whistleblowing head of endocrine care marketing unit &#8212; in which McKinnell is described as making &#8216;an impressive mea culpa,&#8217; this book is actually a mea non culpa! Find out why..<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Call to Action: A Mea Non Culpa by Big Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn47-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Call to Action: A Mea Non Culpa by Big Pharma - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"A review of the book &#039;A Call to Action&#039; by Pfizer CEO Dr. Hank McKinnell. 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