{"id":3674,"date":"2005-07-01T00:00:00","date_gmt":"2005-07-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/07\/01\/pmn47-article02\/"},"modified":"2019-02-18T18:08:35","modified_gmt":"2019-02-18T18:08:35","slug":"pmn47-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn47-article02\/","title":{"rendered":"Marketing the Pharma Industry: The Empire Strikes Back"},"content":{"rendered":"<p>Marketing the Pharma Industry        The Empire Strikes Back<br \/>There are some things in life that money can&#8217;t buy, like trust. But getting over 60 sharp marketing minds together for a couple days attempting to address the industry&#8217;s most baffling issues &#8212; priceless! <\/p>\n<p> In this article, Dan Limbach gives us a spirited review of the Pharmaceutical Marketers Knowledgeshare Forum, which was held recently in Philadelphia. The event was sponsored by PharmaVOICE magazine. The article provides a composite overview of the action plan developed by attendees. You might want to compare this with Pfizer CEO Hank McKinnell&#8217;s &#8220;Call to Action&#8221; reviewed in this issue of <i>Pharma Marketing News<\/i> (see &#8220;<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn47-article04.html\">A Call to Action: A Mea Non Culpa by Big Pharma<\/a>&#8220;). <\/p>\n<p> Topics covered include:  <\/p>\n<ul type=\"DISC\">\n<li>Marketing Best Practices <\/li>\n<li>ROI Solutions <\/li>\n<li>eTechnology Tips <\/li>\n<li>Key Problems Identified <\/li>\n<li>Solutions Suggested <\/li>\n<li>Timeline <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn47-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN47-02<br \/> Issue: Vol. 4, No. 7: July\/August 2005<br \/> Word Count: 1470  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article gives a spirited review of a recent Pharmaceutical Marketers Knowledgeshare Forum and includes a composite overview of the action plan developed by attendees for the pharma industry to regain trust.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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