{"id":3654,"date":"2005-04-01T00:00:00","date_gmt":"2005-04-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/04\/01\/pmn44-article01\/"},"modified":"2019-02-18T18:08:32","modified_gmt":"2019-02-18T18:08:32","slug":"pmn44-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn44-article01\/","title":{"rendered":"Email Marketing Best Practices for Pharma"},"content":{"rendered":"<p>Email Marketing Best Practices for Pharma        Simple Rules to Remember<br \/> Several recent surveys indicate that pharmaceutical companies will spend more money on email marketing to consumers in 2005 (see &#8220;<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn42-article03.html\">DTC in 2005: Can You Teach Old Dogs New Tricks?<\/a>&#8220;). Perhaps they should also spend some money and time to ensure that their email campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.  <\/p>\n<p>  Topics discussed include::  <\/p>\n<ul type=\"DISC\">\n<li>Security Breaches  <\/li>\n<li>Federal and state laws that impact email to consumers  <\/li>\n<li>Vendor Critical Self-Assessment <\/li>\n<li>Spam <\/li>\n<li>Permission  <\/li>\n<li>Simple Rules to Remember  <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn44-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN44-01<br \/> Issue: Vol. 4, No. 4: April 2005<br \/> Word Count: 3183  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005. Perhaps they should also spend some money and time to ensure that their email campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Best Practices for Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn44-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Best Practices for Pharma - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005. 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