{"id":3650,"date":"2005-03-01T00:00:00","date_gmt":"2005-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/03\/01\/pmn43-article04\/"},"modified":"2019-02-18T18:08:31","modified_gmt":"2019-02-18T18:08:31","slug":"pmn43-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn43-article04\/","title":{"rendered":"Develop Effective Online Compliance Programs: Leverage Health Beliefs"},"content":{"rendered":"<p>Develop Effective Online Compliance Programs        Leverage Health Beliefs<br \/>&#8220;Pharmaceutical marketers are itching to do something more sophisticated online, to go deeper,&#8221; claims Monique Levy, an Analyst at Jupiter Research, a leading international research advisory organization. She was speaking at a recent pharmaceutical industry conference in Philadelphia, PA. <\/p>\n<p> Consumer use of the Internet for health purposes spans a spectrum from accessing information only to using interactive tools to manage their health. Although it is widely known that almost three-quarters of online consumers use the Internet to find health information, many marketers don&#8217;t realize that less than 10 percent of online consumers use online health resources to continuously manage their health conditions. According to a Jupiter survey, consumers don&#8217;t manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>Learn how self-efficacy predicts online consumers&#8217; health-related behavior  <\/li>\n<li>Define your online strategy and prioritize spending on online marketing tactics <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn43-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN43-04<br \/> Issue: Vol. 4, No. 3: March 2005<br \/> Word Count: 1126  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcomplianceReprints.htm\">Compliance Marketing &amp; Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing &amp; ePromotion<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>According to a Jupiter survey, consumers don&#8217;t manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Develop Effective Online Compliance Programs: Leverage Health Beliefs - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn43-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop Effective Online Compliance Programs: Leverage Health Beliefs - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to a Jupiter survey, consumers don&#039;t manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn43-article04\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2005-03-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T18:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn43-article04\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn43-article04\/\",\"name\":\"Develop Effective Online Compliance Programs: Leverage Health Beliefs - 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