{"id":3638,"date":"2005-12-01T00:00:00","date_gmt":"2005-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/12\/01\/pmn411-article03\/"},"modified":"2019-02-18T18:08:28","modified_gmt":"2019-02-18T18:08:28","slug":"pmn411-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn411-article03\/","title":{"rendered":"Generation Rx: A History and Critique of Pharma &#8220;Tribal Marketing&#8221;"},"content":{"rendered":"<p>Generation Rx        A History and Critique of Pharma &#8220;Tribal Marketing&#8221;<br \/><img loading=\"lazy\" decoding=\"async\" alt=\"Gen Rx Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/GenRx_cover_159x238.jpg\" align=\"right\" border=\"0\" height=\"238\" width=\"159\"\/>Greg Crister, in his new book, <i>Generation Rx: How Prescription Drugs Are Altering American Lives, Minds, and Bodies<\/i>, puts forth the notion that &#8220;big pharma&#8221; has created a nation of pharmaceutical tribes, each with its own unique beliefs, taboos, and brand loyalties. The most interesting feature of the book, however, may be the recounting of the history of direct-to-consumer (DTC) in the U.S. peppered with first-hand accounts of people who played critical roles in the making DTC advertising possible. <\/p>\n<p> This article reviews this book and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>DTC Unbound <\/li>\n<li>AMA Weighs In <\/li>\n<li>Doctors are Targets Too <\/li>\n<li>New Jersey Country Club CEOs <\/li>\n<li>Crister&#8217;s Criticisms <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn411-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN411-03<br \/> Issue: Vol. 4, No. 11: December 2005<br \/> Word Count: 1721  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article reviews the book Generation Rx and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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