{"id":3631,"date":"2005-11-01T00:00:00","date_gmt":"2005-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2005\/11\/01\/pmn410-article02\/"},"modified":"2019-02-18T18:08:26","modified_gmt":"2019-02-18T18:08:26","slug":"pmn410-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn410-article02\/","title":{"rendered":"Predictive Physician Marketing"},"content":{"rendered":"<p>Predictive Physician Marketing        Review: The ProSigma\u2122 Detail Model<br \/>According to some experts, the pharmaceutical industry has only itself to blame for limited physician access and two minute sales calls (see &#8220;Marketing&#8217;s Role in Limiting Physician Access and What to Do About It,&#8221; <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNSupplementSFE.htm\">Increase Physician Access and Detailing Effectiveness Special PMN Supplement<\/a>). <\/p>\n<p> Creating product detail pieces and training representatives on the use of new materials represents a considerable marketing investment. It would be extremely valuable, therefore, to be able to predict how well a campaign will be <i>before<\/i> it is launched. <\/p>\n<p> Now there is a method proven to predict the success of a campaign prior to launch. The ProSigma\u2122 Detail Model created by TargetRx, a marketing information services company located in Horsham, PA, helps pharmaceutical marketers develop the best detail and detail piece to drive prescribing behavior. <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"DISC\">\n<li>The ProSigma\u2122 Detail Model  <\/li>\n<li>Case Study <\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn410-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN410-02<br \/> Issue: Vol. 4, No. 10: November 2005<br \/> Word Count: 1183  <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li>Glossary Terms: <a href=\"http:\/\/www.glossary.pharma-mkting.com\/detailing.htm\">Detailing<\/a>\n<\/p>\n<\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNprodreviewReprints.htm\">Product &amp; Service Reviews<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Now there is a method proven to predict the success of a campaign prior to launch. The ProSigma Detail Model created by TargetRx, a marketing information services company located in Horsham, PA, helps pharmaceutical marketers develop the best detail and detail piece to drive prescribing behavior.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predictive Physician Marketing - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn410-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Physician Marketing - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Now there is a method proven to predict the success of a campaign prior to launch. 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