{"id":3535,"date":"2004-10-01T00:00:00","date_gmt":"2004-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/10\/01\/pmn39-article03\/"},"modified":"2019-02-18T18:03:47","modified_gmt":"2019-02-18T18:03:47","slug":"pmn39-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn39-article03\/","title":{"rendered":"Strategies for Enhanced Physician Targeting and Segmentation"},"content":{"rendered":"<p>Strategies for Enhanced Physician Targeting &amp; Segmentation        Aligning the Right Message with the Right Physician<br \/>At the recent Technology Supported Physician Detailing conference in Philadelphia, PA, Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presented strategies for enhanced physician targeting and segmentation. <\/p>\n<p>In his presentation, Vanderveer addressed the question: What is targeting and segmentation, and how can it help companies approach the right physician, about the right product and with the right marketing message? . <\/p>\n<p> The following topics are covered: <\/p>\n<ul>\n<li>Some Marketers Miss the Boat<\/li>\n<li>The Four T&#8217;s of Micromarketing<\/li>\n<li>The Practice Context<\/li>\n<li>The Treatment Context<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn39-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN39-03<br \/> Issue: Vol. 3, No. 9: October 2004<br \/> Word Count: 882 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presents strategies for enhanced physician targeting and segmentation.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies for Enhanced Physician Targeting and Segmentation - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn39-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies for Enhanced Physician Targeting and Segmentation - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Richard B. 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