{"id":3525,"date":"2004-07-01T00:00:00","date_gmt":"2004-07-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/07\/01\/pmn37-article03\/"},"modified":"2019-02-18T18:03:44","modified_gmt":"2019-02-18T18:03:44","slug":"pmn37-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn37-article03\/","title":{"rendered":"The Targeted Model: The Future of Pharmaceutical Marketing?"},"content":{"rendered":"<p>The Targeted Model        Is It the Future of Pharmaceutical Marketing?<br \/>Remember the good days of pharmaceutical marketing? When pharmaceutical reps and doctors had personal relationships? When the sales rep was the dominant influencer of physician prescribing behavior? When reps were knowledgeable and provided the physician with useful information that couldn&#8217;t be gotten anywhere else? <\/p>\n<p> Well, the days of the traditional marketing\/sales model are over according to Rick Blockinger, Senior product Director, Gastroenterology, Janssen Pharmaceutica. Speaking at a recent DMA Pharmaceutical Marketing Conference in Princeton, NJ, Blockinger highlighted well-known survey data documenting the decline in effectiveness of the typical pharmaceutical sales rep.  <\/p>\n<p> Topic headings: <\/p>\n<ul>\n<li>Rethinking the Brand Plan<\/li>\n<li>What We Need on the Physician Side<\/li>\n<li>What We Need on the Consumer Side<\/li>\n<li>Challenges<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn37-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN37-03<br \/> Issue: Vol. 3, No. 7: July\/August 2004<br \/> Word Count: 949 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNsfeReprints.htm\">Sales Force Effectiveness<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Remember the good days of pharmaceutical marketing? When pharmaceutical reps and doctors had personal relationships? When the sales rep was the dominant influencer of physician prescribing behavior? When reps were knowledgeable and provided the physician with useful information that couldn&#8217;t be gotten anywhere else?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Targeted Model: The Future of Pharmaceutical Marketing? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn37-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Targeted Model: The Future of Pharmaceutical Marketing? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Remember the good days of pharmaceutical marketing? 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