{"id":3521,"date":"2004-06-01T00:00:00","date_gmt":"2004-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/06\/01\/pmn36-article05\/"},"modified":"2019-02-18T18:03:44","modified_gmt":"2019-02-18T18:03:44","slug":"pmn36-article05","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn36-article05\/","title":{"rendered":"Are ED Ads Too Sexually Explicit?"},"content":{"rendered":"<p>Are ED Ads Too Sexually Explicit?        Summary of Survey Results<br \/>The TV DTC ad campaigns for Cialis, Levitra, and Viagra seem to be pushing the envelope with regard to sexually-explicit themes and characters. Recently, we asked <i>Pharma Marketing News<\/i> readers and Pharma Marketing Network Web site visitors to give us their opinions about whether or not recent ED TV ads were too sexually explicit or focusing on a younger and younger audience.  <\/p>\n<p> Also asked: Do the ads have any educational merit? Is there a danger that lawmakers will use these ads as examples why DTC should be banned? <\/p>\n<p> This article is a sumary of the results of that survey.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn36-article05.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN36-05<br \/> Issue: Vol. 3, No. 6: June 2004<br \/> Word Count: 448 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The TV DTC ad campaigns for Cialis, Levitra, and Viagra seem to be pushing the envelope with regard to sexually-explicit themes and characters. Recently, we asked Pharma Marketing News readers and Pharma Marketing Network Web site visitors to give us their opinions about whether or not recent ED TV ads were too sexually explicit or focusing on a younger and younger audience.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are ED Ads Too Sexually Explicit? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn36-article05\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are ED Ads Too Sexually Explicit? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The TV DTC ad campaigns for Cialis, Levitra, and Viagra seem to be pushing the envelope with regard to sexually-explicit themes and characters. 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