{"id":3515,"date":"2004-05-01T00:00:00","date_gmt":"2004-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/05\/01\/pmn35-article06\/"},"modified":"2019-02-18T18:03:42","modified_gmt":"2019-02-18T18:03:42","slug":"pmn35-article06","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn35-article06\/","title":{"rendered":"Impact of PhRMA Code on Interactions with Physicians"},"content":{"rendered":"<p>Impact of PhRMA Code on Interactions with Physicians        Summary of Survey Results<br \/>The PhRMA Code on Interactions with Healthcare Professionals, which became effective in July 2002, affirms that a sales rep&#8217;s primary function is to educate and inform doctors. In pursuit of this function, certain activities are supposed to be forbidden. However, there may be some differences among pharmaceutical companies regarding the interpretation of the Code and how it is applied in practice.  <\/p>\n<p> <i>Pharma Marketing News<\/i> hosted a survey of its subscribers and visitors to the Pharma Marketing Network Web site about this issue. We received 31 responses from people working within branded pharmaceutical companies as well as people working on the vendor side (medical communications companies, marketing agencies, and consultants).  <\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn35-article06.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN35-06<br \/> Issue: Vol. 3, No. 5: May 2004 Word Count: 376<\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The PhRMA Code on Interactions with Healthcare Professionals, which became effective in July 2002, affirms that a sales rep&#8217;s primary function is to educate and inform doctors. In pursuit of this function, certain activities are supposed to be forbidden. However, there may be some differences among pharmaceutical companies regarding the interpretation of the Code and how it is applied in practice. Pharma Marketing News hosted a survey of its subscribers and visitors to the Pharma Marketing Network Web site about this issue.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of PhRMA Code on Interactions with Physicians - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn35-article06\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of PhRMA Code on Interactions with Physicians - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The PhRMA Code on Interactions with Healthcare Professionals, which became effective in July 2002, affirms that a sales rep&#039;s primary function is to educate and inform doctors. In pursuit of this function, certain activities are supposed to be forbidden. However, there may be some differences among pharmaceutical companies regarding the interpretation of the Code and how it is applied in practice. 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