{"id":3507,"date":"2004-04-01T00:00:00","date_gmt":"2004-04-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/04\/01\/pmn34-article04\/"},"modified":"2019-02-18T18:03:40","modified_gmt":"2019-02-18T18:03:40","slug":"pmn34-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn34-article04\/","title":{"rendered":"Wither CME?"},"content":{"rendered":"<p>Emotions, Focus and Storytelling        How Cialis is Challenging Viagra<br \/>Step right up ladies and gentlemen! Who wants to challenge the reigning heavy weight champion of the pharmaceutical world? This is a tough call for any new product, in any category.  <\/p>\n<p> So who wants to go head-to-head with Viagra? The ultimate pharmaceutical mega-brand: a blockbuster drug, with a superbly executed global campaign, an urban legend. According to Blair Waite, Brand Manager, Global Marketing for Eli Lilly and Co., Viagra is now the world&#8217;s 2nd most recognized brand name, after Coca Cola. He was speaking at EyeforPharma&#8217;s &#8220;Successful Product Branding in Pharma&#8221; conference in London, UK on 23 March 2004.  <\/p>\n<p> This article summarizes how the Cialis marketing team rose to the Viagra challenge.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn34-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN34-04<br \/> Issue: Vol. 3, No. 4: April 2004<br \/> Word Count: 715<\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>So who wants to go head-to-head with Viagra? The ultimate pharmaceutical mega-brand: a blockbuster drug, with a superbly executed global campaign, an urban legend. According to Blair Waite, Brand Manager, Global Marketing for Eli Lilly and Co., Viagra is now the world&#8217;s 2nd most recognized brand name, after Coca Cola.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wither CME? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn34-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wither CME? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"So who wants to go head-to-head with Viagra? The ultimate pharmaceutical mega-brand: a blockbuster drug, with a superbly executed global campaign, an urban legend. 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