{"id":3501,"date":"2004-03-01T00:00:00","date_gmt":"2004-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/03\/01\/pmn33-article06\/"},"modified":"2019-02-18T18:03:39","modified_gmt":"2019-02-18T18:03:39","slug":"pmn33-article06","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article06\/","title":{"rendered":"The New Written Prescription: Leveraging Technology to Measure Change in Physician Behavior as it Occurs"},"content":{"rendered":"<p>The New Written Prescription        Leveraging Technology to Measure Change in Physician Behavior as it Occurs<br \/>New Written Prescriptions (NWRx&#8217;s), which are uncontaminated by managed care intervention and patient fulfillment issues, are the ultimate measure of physician behavior and, therefore, the purest measure of promotional effectiveness, according to Nancy S. Lurker, CEO of ImpactRx.  <\/p>\n<p>At the recent <i>2nd Pharmaceutical Marketing Global Summit<\/i>, Ms. Lurker gave a presentation &#8212; summarized in this article &#8212; that highlighted real world examples of the differences between analyses performed using ImpactRx&#8217;s NWRx&#8217;s for patients new to or switching therapy versus those using traditional dispensed new prescription data.  <\/p>\n<p> Using examples from Erectile Dysfunction and Hypercholestemia therapeutic categories, Ms. Lurker demonstrated how ImpactRx offers a direct link between promotional activity &#8212; physician details and DTC ads &#8212; and new prescriptions written by physicians.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn33-article06.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN33-06<br \/> Issue: Vol. 3, No. 3: March 2004<br \/> Word Count: 1281<\/p>\n<p\/>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New Written Prescriptions (NWRx&#8217;s), which are uncontaminated by managed care intervention and patient fulfillment issues, are the ultimate measure of physician behavior and, therefore, the purest measure of promotional effectiveness, according to Nancy S. Lurker, CEO of ImpactRx. This article highlights real world examples of the differences between analyses performed using ImpactRx&#8217;s NWRx&#8217;s for patients new to or switching therapy versus those using traditional dispensed new prescription data.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Written Prescription: Leveraging Technology to Measure Change in Physician Behavior as it Occurs - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article06\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Written Prescription: Leveraging Technology to Measure Change in Physician Behavior as it Occurs - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"New Written Prescriptions (NWRx&#039;s), which are uncontaminated by managed care intervention and patient fulfillment issues, are the ultimate measure of physician behavior and, therefore, the purest measure of promotional effectiveness, according to Nancy S. 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This article highlights real world examples of the differences between analyses performed using ImpactRx&#039;s NWRx&#039;s for patients new to or switching therapy versus those using traditional dispensed new prescription data.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article06\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2004-03-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T18:03:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article06\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article06\/\",\"name\":\"The New Written Prescription: Leveraging Technology to Measure Change in Physician Behavior as it Occurs - 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