{"id":3500,"date":"2004-03-01T00:00:00","date_gmt":"2004-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/03\/01\/pmn33-article05\/"},"modified":"2019-02-18T18:03:39","modified_gmt":"2019-02-18T18:03:39","slug":"pmn33-article05","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn33-article05\/","title":{"rendered":"Your Pharma Marketing Sucks"},"content":{"rendered":"<p>Your Pharma Marketing Sucks        So Says Mark Stevens<br \/>According to Mark Stevens, author of the current Business Week Best Seller &#8220;Your Marketing Sucks,&#8221; in the world of marketing today, people and companies are relying on the notion that a blend of &#8220;proven&#8221; or &#8220;traditional&#8221; marketing combined with slick new creative will yield results. The problem, says Stevens, is the creative ends up being the quantifying metric regarding how successful the marketing is rather than the achievement of the intended goal-driving sales. <\/p>\n<p> Speaking on this topic at the Strategic Research Institute&#8217;s 2nd Pharmaceutical Marketing Global Summit held in Philadelphia, PA, February 26, 2004, Stevens offered advice for pharmaceutical marketers on how not to make their marketing suck.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn33-article05.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN33-05<br \/> Issue: Vol. 3, No. 3: March 2004<br \/> Word Count: 1059<\/p>\n<p\/>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Speaking on the topic of marketing at the Strategic Research Institute&#8217;s 2nd Pharmaceutical Marketing Global Summit held in Philadelphia, PA, February 26, 2004, Stevens offered advice for pharmaceutical marketers on how not to make their marketing suck.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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