{"id":3491,"date":"2004-02-01T00:00:00","date_gmt":"2004-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/02\/01\/pmn32-article03\/"},"modified":"2019-02-18T18:03:37","modified_gmt":"2019-02-18T18:03:37","slug":"pmn32-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn32-article03\/","title":{"rendered":"FDA Draft Guidance for Print DTCA: Less than Feared"},"content":{"rendered":"<p>FDA Draft Guidance for Print DTCA        Less than Feared<br \/>On February 4, 2004, the FDA issued long-awaited draft guidance documents designed to improve communications to consumers and health care practitioners about health conditions and medical products. The most eagerly anticipated guidance concerns the acceptable alternatives to the lengthy, detailed, and technically-written &#8220;brief summary&#8221; of risk information for consumer-directed print advertisements for prescription drugs.  <\/p>\n<p> This article reviews the new guidance and includes comments from Jack E. Angel, Executive Director of the Coalition for Healthcare Communication and Harry Sweeney, CEO of Dorland Global Health Communications. <\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn32-article03.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>  PMN32-03<br \/> Issue: Vol. 3, No. 2: February 2004<br \/> Word Count: 1319 <\/p>\n<p> <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li>Glossary Terms: <a href=\"http:\/\/www.glossary.pharma-mkting.com\/directtoconsumer.htm\">Direct-to-Consumer (DTC)<\/a>, <a href=\"http:\/\/www.glossary.pharma-mkting.com\/fdaguidance.htm\">(FDA) Guidance<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On February 4, 2004, the FDA issued long-awaited draft guidance documents designed to improve communications to consumers and health care practitioners about health conditions and medical products. The most eagerly anticipated guidance concerns the acceptable alternatives to the lengthy, detailed, and technically-written brief summary of risk information for consumer-directed print advertisements for prescription drugs.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDA Draft Guidance for Print DTCA: Less than Feared - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn32-article03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDA Draft Guidance for Print DTCA: Less than Feared - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"On February 4, 2004, the FDA issued long-awaited draft guidance documents designed to improve communications to consumers and health care practitioners about health conditions and medical products. 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