{"id":3490,"date":"2004-02-01T00:00:00","date_gmt":"2004-02-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/02\/01\/pmn32-article02\/"},"modified":"2019-02-18T18:03:36","modified_gmt":"2019-02-18T18:03:36","slug":"pmn32-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn32-article02\/","title":{"rendered":"Beyond Patient Education: Influencing Behavior Change"},"content":{"rendered":"<p>Beyond Patient Education        Influencing Behavior Change<br \/>What does it take to get patients to comply with their medication or healthcare programs? This is a question that pharmaceutical companies need to answer in order to sell more drugs and also help physicians provide better care to their patients. <\/p>\n<p> Patient education has been touted as the true panacea to any number of marketing challenges, from increasing compliance to improving brand retention, enhancing doctor\/patient communication, achieving persistence, providing a true partnership opportunity, and so on. <\/p>\n<p>Pharmaceutical companies are exploring new and more effective strategies for meeting these objectives, including behavior change programs. This article reviews how tailored behavior change programs can increase acquisition, compliance, persistency or brand loyalty. A smoking cessation program is presented as a case study.     <\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn32-article02.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN32-02<br \/> Issue: Vol. 3, No. 2: February 2004<br \/> Word Count: 873 <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li>Glossary Terms: <a href=\"http:\/\/www.glossary.pharma-mkting.com\/adherence.htm\">Adherence<\/a>, <a href=\"http:\/\/www.glossary.pharma-mkting.com\/compliance.htm\">Compliance<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcomplianceReprints.htm\">Compliance Marketing &amp; Education<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article reviews how tailored behavior change programs can increase acquisition, compliance, persistency or brand loyalty. A smoking cessation program is presented as a case study.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Patient Education: Influencing Behavior Change - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn32-article02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Patient Education: Influencing Behavior Change - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article reviews how tailored behavior change programs can increase acquisition, compliance, persistency or brand loyalty. 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